Aug 20

There’s no adjective to describe the kind of busy that iStrategyLabs is right now. Very/incredibly/super/overly etc. just doesn’t cut it.

You’ll see why below (and I won’t even mention the client work), but if there’s one thing I hope you read and respond to it’s this:

iStrategyLabs is looking for a great office space [in] DC. If you have space for me + an apprentice please email me. I’m offering the following and I’m open to negotiation:

  • $50,000 per year in Interactive Strategy, Experiential Marketing, and/or Content Creation services - we can do some significant brand building for you with that allocation
  • A 1-2 year commitment based on your preference (startup October 1st most likely)
  • If you’re a digital/PR/marketing agency, you can use that $50k for your client work and bill them for it!
  • If you’re a startup…well…this is perfect for you…

Now on to the fun stuff: The following recap was originally distributed Peter Corbett/iStrategyLabs’ shiny new newsletter ANTIBYTE (subscribe here).

The Wired Ones is Launching!
Visit us at InterAct2008 9/29 - 9/30

I’m proud to announce that iStrategyLabs will be launching the first instance of “The Wired Ones” at InterAct2008 in Washington, DC from 9/29 to 9/30. The Wired Ones is a lab for digital influencers that can plug into any live event (conferences, music festivals, sporting events) and provides a hub for experiential marketing and content creation onsite. I’ll be interviewing the who’s-who of the technology and creative industries, delivering you insights that will be valuable as you build your brands and grow your businesses. Make sure you register to attend today as tickets look like they’ll sell out.
Peter Corbett is Speaking at Inbound Marketing Summit in Boston on 9/8
“The Ins and Outs of Viral Video”

I’m honored to be joining Seth Godin, Chris Brogan and a host of other marketing luminaries as a speaker at the Inbound Marketing Summit in Cambridge, MA on 9/8. I’ve been asked to present at comprehensive guide to conceptualizing, producing and distributing ‘viral video’. I’ll be highlighting iStrategyLabs recent work on GEICO’s iHeartCavemen.com campaign, which combined the 3 core service iStrategyLabs offers - Interactive Strategy, Experiential Marketing and Content Creation. Some of the vids w/ 100k+ total views can be found here. I’ll also provide a host of tactics that any marketer can use when deploying a campaign like this, as well as sharing additional insights gleaned from the best campaigns on the web. Click the logo to register and use the promo code 8EHR2 to save $200 off the ticket price!

Twin Tech II is Happening 9/18
“Fusing The Capital Region’s Veteran and Emerging Technology Communities”

tt2.pngOn July 17th, the Northern Virginia Technology Council and iStrategyLabs hosted The Twin Tech Party - an occasion marked by the coming together of about 700 of the Capital Region’s emerging tech stars and veteran entrepreneurs. A full recap of the coverage including links to Washington Post articles and Twin Tech I photos and videos can be found here. It’s our pleasure to announce that Twin Tech II will be held on September 18th, 2008 from 6pm to 9pm.

The format remains the same: the brightest minds in the tech/venture space will be on hand to mix and mingle with one another during a happy hour style meet-up. An open bar will be made available through the generosity of our sponsors.
There are currently 550 people RSVP’d for the event. Grab a ticket here before we run out - we’re going to try to accommodate 1000 if we can.

VOTE FOR OUR PANEL AT SXSW TODAY!

sxswlogo.gifNick O’Neill (SocialTimes), Frank Gruber(SomeWhatFrank/AOL), Justin Thorp (ClearSpring) and I hope to presenting a panel discussion at SXSW 2009 that will explore the various hurdles facing technology and entrepreneurial communities outside Silicon Valley. We will also explore various strategies that have worked in building these communities around the country.
PLEASE VOTE HERE FOR OUR PANEL SO THE JUDGES SELECT US!

Jul 29

Prior to the Twin Tech Party (the Twin Tech II RSVP is here) I posted here on iStrategyLabs that I wanted people to start talking about creating a startup incubator in the heart of DC that will support entrepreneurs who are building the next iteration of the web.

Low and behold, people came out of the woodwork and got me up to speed on the plans our fair city is already undertaking to make that happen! As it turns out, the Washington DC Economic Partnership and The Emerging Technology Consortium are in the midst of a feasibility study to determine if a full blown startup incubator is something our regions needs and would put to good use. My answer is obviously YES!

The group conducting the feasibility study has asked me to help gather as much input as possible from the community on this topic, so I’m asking you to please do the following:

1) Take five minutes to complete the following survey whose results will determine a) if this incubator gets built, and b) what it would look like if it does. Click here for the DC Area Entrepreneur Survey.

2) If you have a webcam, please leave me a videomail with a blurb on why you think we need an incubator. Talk about what you would use it for, how it would help the startup community and whatever else you think we need to know. Click here or the image below to initiate a video call/video mail:

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3) Please take another moment to blog about this, email this post/survey link to an interested party, and/or tell anyone and everyone that we’re in the process of bringing to life what could become a vital new entity in DC.

I’ve made it my personal mission to help the Capital Region become the tech mecca that it should be. If we do our job right, people will be flocking here in the next five years to join the most vibrant startup culture outside the valley (we’re already well on our way there). Please lend a hand by tackling #1, #2 and #3 right now!

Jul 22

I just left one of my favorite DC events, Media Future Now, which believes “media-centric businesses must be agile, innovative and future-focused”. In January, they hosted a panel on “Old and New: What they’re publishing and what they’re buying” with speakers from The Washington Post, Honda North America and Goddard Clausen. I spoke on The Rise of Social Media (video).

Today I was asked to speak on “Mobile Media in Motion” with Chris Parandian of MobileDiner/Tin Can Communications and Michael Collins of Kinetic Worldwide.

My presentation is here:

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Thank you to Media Future Now for continuing to provide valuable knowledge exchange around media and marketing, and thank you for inviting me back to speak again.

Tomorrow, 7/23 from 9pm to 10pm, I’ll be live on “Jonny’s Partay“. About the show:

 

“Come Par-tay with uber connector Peter Corbett as we talk about his vision of a high tech incubator in DC. We’ll also get the scoop on why he thinks it is important to to build bridges between the established Northern Virginia tech community and the new crop of social media upstarts in the nation’s capital. While were at it, we’ll also delve into Peter’s approach to producing marketing campaigns that marry the online and offline worlds at iStrategyLabs.”

I’m looking forward to the show. Tune in!!!

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Lastly, I’ll be speaking at The Greater Washington Board of Trade’s “Small Business Academy” on interactive strategy and small business marketing. This is a closed door session, but I’ll post my presentation up afterwards.

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