FOR IMMEDIATE RELEASE
iStrategyLabs Launches Product Lab and Marketing Strategy Services
Washington, DC, August 27, 2007
iStrategyLabs announced today the formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.
Peter Corbett, CEO, of iStrategyLabs leads the new venture from its Washington, DC, headquarters.
Regarding iStrategyLabs key differentiator, Corbett said:
“We’re an idea foundry. What sets us apart is our focus on inventing new products and services for businesses to take to market. When coupled with our integrated marketing and interactive strategy services, product invention allows us to deliver on our ultimate goal, which is to generate revenue for our clients.”
iStrategyLabs is currently evaluating digital products that can be deployed by brands in order to drive immediate revenue, while deepening customer loyalty.
Corbett went on to state that:
“We’re looking for three to five core digital products that are in alpha or beta, which we can augmented via interactive strategy recommendations so that we can then find homes for them with leading brands. We’re developing a number of products internally, but feel confident that with a little refining, some of the products that are being developed by passionate programmers can be ready for prime time much faster than without iStrategyLabs‘ involvement.”
Entrepreneurs, inventors and technologist are encouraged to contact peter@istrategylabs.com if they’re interested in exploring partnerships.
About iStrategyLabs
iStrategyLabs is a consultancy focused on providing clients with ideation, invention and integration services. Its product lab incubates digital and physical products and services, combining strategy, capital and talent in order to bring them to market for its client and partners.
About Peter Corbett
Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on moving clients businesses forward. Peter’s true passion is working with clients to engage consumers using interactive tactics and fusing these methods with an integrated approach.
From web site creation to online media campaigns, mobile marketing and social media, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space. Peter has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also a board member of the Goizueta Business School and the Art Director’s Club of Metropolitan Washington.
Peter’s Blogs and Publications:
www.advercation.com (Interactive Strategy Focused, Author)
www.allfacebook.com (Facebook Focused, Co-Authored)
Marketing Plan Walkthrough + Foundational Interactive Tactics (Co-Authored)
Age of Conversation (Co-Authored)
Connect with Peter:
http://www.linkedin.com/in/pcorbett
http://www.twitter.com/corbett3000
http://www.myspace.com/pcorbett
http://www.facebook.com/pcorbett
Contact:
Peter Corbett, CEO
iStrategyLabs
917-748-3595
peter [at] istrategylabs.com
http://www.iStrategyLabs.com