Monthly Archives: October 2007

October 27th, 2007Peter Corbett
2 Comments

DC StartupWeekend is in Full Swing

iStrategyLabs has sponsored DC StartupWeekend. Peter Corbett is working with the marketing, public relations and creative team to hone the brand strategy, go to market strategy and business development push. We’re currently building the product (www.holaneighbor.com) which is The holaneighbor twitter is: http://www.twitter.com/holaneighbor The Facebook group is: http://www.facebook.com/group.php?gid=7884642109
Posted in Community Development
October 25th, 2007Peter Corbett
1 Comment

Integrated Marketing Strategy PDF from Lecture at Georgetown

This evening I enjoyed guest lecturing at Georgetown University’s School of Continuing Studies on the topic of Integrated Marketing Strategy. The full presentation is here: A short except of the my lecture can be found here:
Posted in Interactive Strategy, Social Media Marketing
October 22nd, 2007Peter Corbett
12 Comments

Facebook Demographics Direct From Their System

Facebook just released an updated version of its “Flyers” advertising solution. The simple upgrade allows you to see exact demographic breakouts of the Facebook population and buy on a cost per click basis (watch out Google). Here are some interesting Facebook demographic facts according to their system: Download Source Excel File Here
Posted in Influencer Identification, Interactive Strategy, Social Network Analysis
October 19th, 2007Peter Corbett
5 Comments

Interactive Strategy Presentation PDF (Social Media for Brand Marketers)

I had the honor of teaching a component of George Washington University’s Executive Development Program “Offline to Online – Tourism Marketing Program” on 10/18 at their business school. Thank you to Michael Pusateri of Vantage Strategy for organizing and leading the class. It was a jam packed day from 9am to 6pm, and I only [...]
Posted in Interactive Strategy, Social Media Marketing, Social Network Analysis