iStrategyLabs: Growing, Evolving, Innovating and Caring
By Peter Corbett on December 8th, 2007
Posted in
Community Development, Interactive Strategy
Every month that goes by is like a growth spurt for us with new projects, partners, challenges and opportunities cropping up every minute. Since the last update a lot of wonderful things have happened, and here are a few we’d like to share:
Growing Relationships:
iStrategyLabs’ relationship with StudentCity, MTV, MySpace, American Eagle Outfitters and others has grown significantly. As a result, iStrategyLabs has engaged its first retainer-based iStrategist, Rana Sobhany, to focus on interactive strategy for a number of client initiatives. Rana has a deep knowledge of public relations, word-of-mouth marketing, and interactive marketing. She is one of the very few people who truly understands how to marry all elements of The Interactive Universe with an integrated communications approach in order to drive results for clients.
Evolving Model:
Our model is such that we engage only the best and brightest in their fields to produce results for our clients. This structure enables us to:
- a) be incredibly fast
- b) be intensely affective
- c) bring only the best minds to a project – rather than just those we have on staff
iStrategyLabs draws from all relevant disciples and from within collaborating agencies, to engage iStrategists on projects clients need help with. If you’re the best at what you do, contact Peter Corbett, so he can get to know your work and keep you under consideration for upcoming projects.
Innovating for our Clients:
iStrategyLabs exists to push the limits what of is possible in the interactive marketing world. We like to experiment and use our exploration as a way to vet potential opportunities for our clients. While the jury’s not in yet on the topic of the relevancy and utility of Facebook’s Pages feature, Peter Corbett’s recent post on AllFaceBook “Facebook Deleting ‘Unofficial’ Pages” digs into the debate and talks about why letting brand evangelists help a brand market itself is key.
While iStrategyLabs’ initial work has been heavily digital in nature, a key shift is occurring as the needs of it’s clients and the passions of its iStrategist’s merge. Simply, iStrategyLabs is executing experiential marketing programs domestically and internationally now – something we always knew would happen, but didn’t know how quickly it would come to fruition. At the moment, iStrategyLabs is working with StudentCity, MTV, MySpace and American Eagle Outfitters to produce Spring Break events that reach a core audience of 15-24 year olds.
The innovative perspective we bring to these executions is partially expressed in the graphic below called “The Video Ecosystem”. iStrategyLabs clients are planning ahead for where their content will live after it’s capture at a concert, brand lounge or other experience. Here are some of those places:
We’re developing strategies for our clients that enable them to leverage each of these channels, tailoring their content to each individual environment. After all, content that’s interesting on YouTube is often completely different than what plays well on cable tv or video-on-deman.
Caring for Our Community:
A note from Peter Corbett -
All of my philanthropic effort focus on ameliorating the conditions of children in the US and abroad. So naturally, I’ve been closely following the OLPC Foundation’s efforts in anticipation of when I could begin to lend so help to the cause.
The Give-One-Get one program struck me as an opportunity to satisfy my and our community’s desire to both help children abroad and at home. So, instead of one laptop going to children abroad, and one being kept by a US consumer, the second laptop is being donated through Greater DC Cares’ network of qualified non-profits.
In this way, our fund raising efforts not only have an international impact (albeit small), but also have a deep affect at home. During our first annual Technoliday Party, we raised funds to purchase 14 laptops, 7 of which will be distributed by Greater DC Cares here in DC.
A writeup from the Washington Post about The Technoliday Party can be found here.
