iHeartCavemen.com Launch Party Rocks SXSW 2008
By Peter Corbett on March 11th, 2008
Posted in
Buzz Monitoring, Content Creation, Digital Word of Mouth, Experiential Marketing, Influencer Identification, Influencer Outreach, Interactive Strategy, Social App Dev, Social Media Marketing
UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos”
Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone…
Maybe you got one of these invites to the iHeartCavemen.com launch party:
If you were there, you would have seen Marty the caveman crash the Facebook party and steal the girls form the line at the door:
Marty Crashes Facebook Party @ SXSW
He then told iJustine that he loves ‘chocolate and young ladies’:
iJustine Asked Marty the Cavemen about his favorite Snack
Next, he got pissed at Chris Heuer for saying all cavemen look the same:
Chris Heuer Offends Marty the Cavemen @ SXSW
Then get got hit on by a whole lot of very beautiful and talented tech girls:
Marty the Caveman is Viciously Molested @ SXSW
Marty Luvs Caroline McCarty & Rana Sobhany @ SXSW
Marty the Caveman Gets Crushed by Hot Girls @ SXSW
Somewhere along that way, he found wingmen in Robert Scoble and Pete Cashmore:
Marty the Caveman Calls Scoble and Cashmore “Big Tamales”
And at the end of the night he met a special girl – iJustine – and left us all wondering what kind of match they would make:
iJustine Gets Hit on by Marty the Caveman @ SXSW
Wondering what you’d look like as a caveman? Or what your cavebaby might look like?
Checkout www.iheartcavemen.com and find out.
Any questions regarding this experience or the site, please contact Peter Corbett.
What did you think about Marty and the experience?
Justin Thorp
March 12th, 2008 at 11:29 am
Dude, had a great time at the party. Thanks for helping to put it together!
Tamar Weinberg
March 14th, 2008 at 2:00 pm
Awesome job, Peter. This party rocked! I just looked at every single pic and relived the moments!