The Social Media Ecology – Tools You Can Use
By Peter Corbett on March 24th, 2008
Posted in
Digital Word of Mouth, Influencer Outreach, Interactive Strategy, Social Media Marketing
The Social Media Ecology is the most expansive environment on the web. There are hundreds of social networks, millions of blogs, billions of media elements in the form of photos, video, documents and audio. Oh, and let’s not forget that there are hundreds of millions of people that use various tools everyday to create, disseminate and consume social media.
We use lots of tools for our client work, personal explorations and day to day functioning as digital strategists. The graphic below is quick look at some of the tools we use to do what we do. Are there tools not on here that you use to create, distribute and consume social media? Please leave a comment!
Click to view a larger image:
Thank you to the following folks for contributing insight during the drafting process:
DrBaher, squasher98, Jess3, Nick O’Neill, dotchill, erinbyrne, jfc3










Ryan Moede
March 24th, 2008 at 2:01 pm
Sweet collection of tools – a more detailed version of Scoble’s social media starfish http://www.flickr.com/photos/dbarefoot/1814873464/
Nice work.
David Ambrose
March 24th, 2008 at 2:26 pm
Peter,
Nice job on this!
Mark
May 7th, 2009 at 6:28 pm
I often see virtual worlds included. Wondered if it was an oversight or intentionally left out.
Name
August 30th, 2009 at 4:46 pm
1st off this is the first comment posted so i am soooo happ this is a golden oppertunity! anyway this did not help me at all! i googled “wat kind of tools do ecologist use?” and this came up so do u think that maybe just maybe u could put that on here? plz? anywa ythats all i got so yeah byez! peace out homie!