iStrategyLabs Launches [Bloom] – “Growing Thoughtful Content for the Web”
By Peter Corbett on September 17th, 2008
Posted in
Content Creation
Today, we’re proud to announce another product of the lab that’s ready for prime time. Bloom, our most recent creation, will officially launch tomorrow at Twin Tech II (yet another iStrategyLabs experiment that will be bringing together 1,200 of the capital region’s brightest technologists/entrepreneurs/investors and creatives).
Bloom is a new creative service offered by iStrategyLabs. The idea behind Bloom is pretty simple: we work with businesses and non-profits to create engaging, brand-focused content for their websites.
In practical terms, that means shooting and editing short videos, creating motion graphic animations, producing podcasts, managing blogs, and writing website copy.
But Bloom does more than produce stunning creative. Drawing on an expertise in brand strategy, Bloom’s content strategists work closely with clients to help shape the message before content creation begins. Our goal is always to marry the strategic and the creative, and serve as a real partner in producing thoughtful content. And, because it’s powered by iStrategyLabs, all the social media strategy you can handle is baked into our content delivery methods. Here are just a few of the social media tools we use for content creation and distribution.
iStrategyLabs is happy to have Zach Goodwin as our lead Content Strategist for Bloom. He’s the go to guy for all inquiries, and will be responsible for working with the broader iStrategyLabs talent pool to execute content creation projects for our clients. Here’s a little bit more on Zach:
Zach Goodwin is an art director, designer and brand/content strategist with iStrategyLabs. Recently, he has taken the lead on launching Bloom, iStrategyLab’s content creation service for websites. Outside of iStrategyLabs, Zach serves as principal at Crafty Mice Design, a DC-based design boutique (we’re going to need to buy him out at some point probably!!). Zach brings a unique blend of brand and business thinking to his creative work, having spent time in management consulting, PR and film production. You can connect with Zach here (email) and here (twitter).
We call the community of people that we work with “The Wired Ones”. We have a web series focused on thought leadership from folks like that, and there are physical events we’ll be producing in the future that will bring this group together. In the mean time, if you’re one of the people represented in this graphic to the right, please enter our talent portal here, and let us know what you’d like to work on with us!
jonny goldstein
September 19th, 2008 at 2:07 pm
This makes all kinds of sense to me. Combines your already solid media production chops with your expertise in branding and social media. Look forward to seeing this Bloom grow.
pcorbett
October 5th, 2008 at 11:56 am
Thanks Jonny! I know you’re in Phili now but i’d love to have you jump in as a content creator on something!