[The Wired Ones] Advice for People Building Brands
By Peter Corbett on September 23rd, 2008
Posted in
Interactive Strategy
This episode of The Wired Ones focuses on answers to the question “What advice do you have for people building brands?”. Join The Wired Ones here and subscribe to further episodes here.
Episode #3 includes:
Peter Corbett, iStrategyLabs, (host)
Hooman Radfar, CEO, ClearSpring
Leslie Brandshaw, President, JESS3 and CM/PM at New Media Strategies
Nick O’Neill, Founder, Social Times
Mae Coughlan, Designer, Bates Creative Group
Jesse Thomas, CEO, JESS3
Matt Goddard, CEO, R2i
Alycia de Mesa
September 23rd, 2008 at 2:08 pm
I actually didn’t heard a thing in this piece on “brand building.” These were all lovely (and rather vague) sound bytes on brand maintenance.
pcorbett
September 23rd, 2008 at 2:56 pm
It think it’s interesting how everyone has their own way of hearing/interpreting content. What i heard on brand building was:
1) focus on your customer, they’ll tell you how to win
2) be genuine, don’t just try to be
3) blogging is a great way to build brands
4) brands need to be flexible so they build themselves
5) monitor your brand so you can know what people are saying
6) the conversation around your brand is happening w/o you. jump in
Thats a lot of brand building advice….