September 23rd, 2008Peter Corbett
3 Comments

[The Wired Ones] Advice for People Building Brands

This episode of The Wired Ones focuses on answers to the question “What advice do you have for people building brands?”. Join The Wired Ones here and subscribe to further episodes here.

Episode #3 includes:

Peter Corbett, iStrategyLabs, (host)

Hooman Radfar, CEO, ClearSpring

Leslie Brandshaw, President, JESS3 and CM/PM at New Media Strategies

Nick O’Neill, Founder, Social Times

Mae Coughlan, Designer, Bates Creative Group

Jesse Thomas, CEO, JESS3

Matt Goddard, CEO, R2i

Posted in Interactive Strategy

Comments

  1. On September 23rd Alycia de Mesa said:

    I actually didn’t heard a thing in this piece on “brand building.” These were all lovely (and rather vague) sound bytes on brand maintenance.

    Reply
  2. On September 23rd pcorbett said:

    It think it’s interesting how everyone has their own way of hearing/interpreting content. What i heard on brand building was:

    1) focus on your customer, they’ll tell you how to win
    2) be genuine, don’t just try to be
    3) blogging is a great way to build brands
    4) brands need to be flexible so they build themselves
    5) monitor your brand so you can know what people are saying
    6) the conversation around your brand is happening w/o you. jump in

    Thats a lot of brand building advice….

    Reply

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