Monthly Archives: October 2008

October 30th, 2008Peter Corbett
1 Comment

iStrategyLabs Has a Sister and She's a Youth Marketing Firm

Did you know that iStrategyLabs has a sister marketing company that we work with closely on youth marketing campaigns? You probably don’t, so it’s our pleasure to introduce you to Youth Marketing Connection. We’ve been tackling client’s problems together since day 1 of iStrategyLabs; they were our first client and we now have one of [...]
Posted in Experiential Marketing
October 26th, 2008Peter Corbett
8 Comments

Grab the Official Widget of Washington, DC!

iStrategyLabs is happy to announce another client (Destination DC) project that’s ready for prime-time, and one that we hope you’ll all find useful and fun! The horizontal version of Washington DC’s official widget is below, but you can find the vertical version and distribution site here. If you embed the widget, comment on this post [...]
Posted in Interactive Strategy, Social App Dev, Social Media Marketing
October 23rd, 2008Peter Corbett
4 Comments

Our mini-manifesto and focus on interactive strategy, experiential marketing and content creation

Perhaps this is long over due, but iStrategyLabs is 14 months old now and we’ve never codified our philosophy before, nor have we introduced a “formal capabilities deck” as a part of how we market ourselves to clients. We’ve been fortunate enough to grow from a one man shop to a 15+ per team of [...]
Posted in Content Creation, Experiential Marketing, Interactive Strategy
October 14th, 2008Peter Corbett
3 Comments

Apps for Democracy – "An Innovation Challenge" for DC and Beyond

Today iStrategyLabs becomes the proud father of Apps for Democracy! You can download the full press release here. The District of Columbia’s Office of the Chief Technology Officer (OCTO), in collaboration with iStrategyLabs, today announced the launch of the Apps for Democracy – “An Innovation Contest” for visualizing DC’s public data. The intention of this [...]
Posted in Community Development, Digital Word of Mouth, Experiential Marketing...
October 2nd, 2008Peter Corbett
2 Comments

[Video] How to Create Viral Video That Spreads Like Wildfire

On September 8th, I spoke at the Inbound Marketing Summit in Cambridge on “The Ins and Outs Viral Video,” and the super talented organizers at HubSpot have posted a video of my session. It’s about an hour long, but if you’re interested in creating content and campaigns that get shared across the web, it might [...]
Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...