Our mini-manifesto and focus on interactive strategy, experiential marketing and content creation
By Peter Corbett on October 23rd, 2008
Posted in
Content Creation, Experiential Marketing, Interactive Strategy
Perhaps this is long over due, but iStrategyLabs is 14 months old now and we’ve never codified our philosophy before, nor have we introduced a “formal capabilities deck” as a part of how we market ourselves to clients.
We’ve been fortunate enough to grow from a one man shop to a 15+ per team of talented technologists, strategist and creatives purely through organic growth. I think it’s important for the team and the community around us to understand how we think and what exactly it is that we do, because there are so many ways that iStrategyLabs now, and in the future, will be an asset to those around us.
For your viewing pleasure our “Philosophy and Methods for Solving Clients’ Problems” is embed below and you can download the PDF here:
I’d love to hear your feedback on this. What do you think?
moi
November 24th, 2008 at 11:45 pm
good stuff, but perhaps go easy on words like:
- experiential
- codified
- mindscape
and what free ideas are you giving away? examples… how about some examples of what you actually have done?
admin
November 24th, 2008 at 11:54 pm
Experiential is a field of marketing that we’re specifically passionate about.
Codified is a great word!
What else do you call the environment in our brains? It’s a mindscape!
Also, if you’ve ever met us you’d know that we give away as many ideas as we can and if you read any of the rest of the site you’ll see some of the work we’ve done!
Thanks for commenting.