Add Your Strength – Solving Childhood Hunger in America
By Peter Corbett on November 25th, 2008
Posted in
Community Development, Interactive Strategy, Social Media Marketing
We’re a very lucky company and have so much to be thankful for. Through the course of the past 15 months of iStrategyLabs’ existence we’ve tackled huge, interesting and exciting projects for big brands…at the same time we’ve been given the opportunity to be true innovators and do things never done before. Meanwhile, we’re growing fast in a really bad economy, but not everyone has it so good. And we know that.
If you know iStrategyLabs you know that we invest every waking moment we can on supporting the communities around us. That’s why when clients like Share Our Strength call and asked us to put our minds to work to help solve childhood hunger in America we jump at the opportunity.
For this holiday season we developed SOS’s “Add Your Strength” campaign, which focuses on how adding yourself to the SOS family directly effects the well being of children. Carolyn, Zach, Meg and Jen worked really hard on ideation, design and copy writing to produce what we think is a compelling campaign and something we hope you’ll engage in. You can Add a Plate to someone’s table, Send an eCard, or Buy Holiday Cards.
Check out what Share Our Strength is all about be clicking the Window Cling design (for restaurants) below and please consider making a donation and spreading the word. Happy Thanksgiving!
