Those of us at iStrategyLabs are excited about a project that just rolled off our digital presses. For the last few weeks, our team of creatives have been burning the midnight oil to create a 60-second high-definition web animation for the DC-based startup, ShareMeme.
ShareMeme, which is part of the LaunchBox Digital family (a DC based startup incubator), is an innovative web service created by Ahson Wardak and Luc Castera. ShareMeme simplifies your online communication by allowing you to share content – or send invites, or poll questions or reminders — to all of your friends – whether they’re on Twitter, Facebook or G-chat – from a single spot. For the serial networkers among us, it’s a real lifesaver.
But don’t just read about it: watch the video and see for yourself:
ShareMeme in 60 Seconds (HD) from ShareMeme on Vimeo.
Our work for ShareMeme was borne out of the belief that expertly crafted video can tell the story of a company or service in a way that words alone never will. Instead of relying on a few paragraphs of copy – which are likely to be skimmed if read at all – video allows us to define a brand and share a message using sharp visuals, foot-stomping music, voiceover and, of course, some carefully honed copy. In short, the video fully encapsulates the brand, which distills a message into an engaging audio-visual experience. And a little vimeo magic makes it possible to elegantly embed a video into a site, in HD-quality, in a way that compliments the visual layout.
It’s also worth noting that iStrategyLabs wrote ShareMeme’s web copy and consulted on the website’s design.
A number of very talented people contributed to the project. iStrategyLab’s Zach Goodwin created the concept, wrote the script, and art directed the video. Erik Loften, designer, After Effects guru and all-around good guy, handled the animation. Hugh McElroy of Ruffian Records opened up his recording studio for vocal tracking and lent his expert ear to the mix.
For those who are interested in seeing how these videos come to life, check out the original hand-drawn storyboard that eventually became the video here:
