ShareMeme’s HD Animation – Hot Off the Press
By Peter Corbett on December 15th, 2008
Posted in
Content Creation
Those of us at iStrategyLabs are excited about a project that just rolled off our digital presses. For the last few weeks, our team of creatives have been burning the midnight oil to create a 60-second high-definition web animation for the DC-based startup, ShareMeme.
ShareMeme, which is part of the LaunchBox Digital family (a DC based startup incubator), is an innovative web service created by Ahson Wardak and Luc Castera. ShareMeme simplifies your online communication by allowing you to share content – or send invites, or poll questions or reminders — to all of your friends – whether they’re on Twitter, Facebook or G-chat – from a single spot. For the serial networkers among us, it’s a real lifesaver.
But don’t just read about it: watch the video and see for yourself:
ShareMeme in 60 Seconds (HD) from ShareMeme on Vimeo.
Our work for ShareMeme was borne out of the belief that expertly crafted video can tell the story of a company or service in a way that words alone never will. Instead of relying on a few paragraphs of copy – which are likely to be skimmed if read at all – video allows us to define a brand and share a message using sharp visuals, foot-stomping music, voiceover and, of course, some carefully honed copy. In short, the video fully encapsulates the brand, which distills a message into an engaging audio-visual experience. And a little vimeo magic makes it possible to elegantly embed a video into a site, in HD-quality, in a way that compliments the visual layout.
It’s also worth noting that iStrategyLabs wrote ShareMeme’s web copy and consulted on the website’s design.
A number of very talented people contributed to the project. iStrategyLab’s Zach Goodwin created the concept, wrote the script, and art directed the video. Erik Loften, designer, After Effects guru and all-around good guy, handled the animation. Hugh McElroy of Ruffian Records opened up his recording studio for vocal tracking and lent his expert ear to the mix.
For those who are interested in seeing how these videos come to life, check out the original hand-drawn storyboard that eventually became the video here:
Nicholas Tolson
December 16th, 2008 at 12:05 am
Very well done, as always. Thanks for sharing the storyboards. Great peak into the process.
Justin Thorp
December 16th, 2008 at 11:22 am
Gorgeous video. Kudos to the team!
Michael Rihani
December 16th, 2008 at 4:33 pm
Awesome video guys! I was really impressed when I first saw it (I still am… I’ve replayed it like 5 times already)… plus not only does it look great – it professionally explains the ShareMeMe service in an easy to understand fashion. Keep up the good work.
admin
December 16th, 2008 at 5:50 pm
Man. You’d think I paid you guys to make such positive comments! Thanks!
Jordi
December 20th, 2008 at 8:34 am
Congratulations guys… it’s preety nice to understand how you do in order to approach those kind of words… with the story board and stuff…
Adam Boalt
December 21st, 2008 at 5:48 pm
This video is really well done. Congrats -
GeekyCyberDad
January 4th, 2009 at 1:30 am
Very well done job as always. I love the video!
Steve Nattsas, Six Sigma Services, LLC
January 7th, 2009 at 11:54 am
I’m really impressed, great integration of message and communication strategies. Especially the voiceover!