Zero to Brand in 48 Hours – A Webinar for Startup Founders (and Brand Hackers of all Kinds)

iStrategyLabs is… A digital word of mouth agency A social technology builder A social media marketing practitioner An experiential marketing producer A content creation machine An idea foundry Buzzwords aside, we provide one thing great ideas + execution that sells your products and services or advances your cause. We Connect Brands to Customers by focusing on three discipline areas Interactive Strategy Experiential Marketing Content Creation Connect Online Connect Physically Connect with Content Clients hire us because we’re really good at the following Interactive Strategy Buzz Monitoring Influencer Identification and Outreach Social Media Marketing Social Application Development Social Analytics and ROI Planning Conversation/Competitor/Brand Monitoring Community Development and Management Content Distribution & Viral Seeding Web Design & Development in all Platforms Experiential Marketing Buzz, Stunt and Guerilla Marketing Tactics Brand Ambassador Programs Concert and Other Physical Event Production Content Creation Photography, videography, video editing, animation, illustration, copy writing, blogging and user generated content sourcing Intro Zero to Brand in 48 Hours was built with you in mind It’s for entrepreneurs It works for any size business It’s fast and good… …and worth about $75k if you pay a big ad agency to do this for you $ X & istrategylabs Startups Problem Listen to peoples’ problems. What’s the demand? Can you capture value? State the problem you’ll solve. Solution How will you solve the problem? 3 bullets max. Benefits Of all the ways to solve this problem why is yours a better way? Leave out the jargon; use language that human beings can connect with (i.e. doesn’t make them want to puke). Targets Don’t think of them as “targets” Think of them as individuals Primary: 21-35, 60/40 male skew, busy entrepreneurs & consultants Secondary: 35-60 year olds, heavy male skew. Established execs Sectors Primary: Healthcare, Government Secondary: Financial Competitors 80%: XYZ Co., ABC Inc. 20%: 1 and 2 person shops https://adwords.google.com/select/KeywordTool Quick tip: Scrape their Meta Tags Word Game You need raw material Dump all words on paper Create category buckets Create anti-word list Work Aggregation Events Meetings Metrics & ROI Time Productivity Productivity Efficiency Empowering Filtering To Do Technology API Contextual Search Customizable Quantifiable Tag Clouds What We’re Not Synch Email Insular Ugly Protectionist Word Combos Find the important combos Aggregated Efficiency Customizable Events Event Filtering Be wary of jargon land Concepts & Emotions “On Top of My Game” Coffee Stains Wild West BE your target customer Initial Personality Would your brand be the valedictorian? The QB? Prom Queen? The pick-up artist at the bar? Put your brand into a character. Are you as founders able to live/express that character? Values Your company’s values should be a reflection of your targets’ values. What will you stand for? What will you believe in? Define your values and find a mission that you can champion. Master Idea What would the world miss without you? What is your purpose? If you’re a fad you will fade. If you’re in it for money you’ll make bad choices. Brand Promise If we use your product what will happen? Peak Experiences Self-Actualization Psychological Needs Safety Needs Basic Needs What part of the pyramid are you serving? Reasons to Believe And how can we believe that will happen? Trust is not a sufficient reason. Your brand hasn’t built trust yet. YOU may have, but that’s a 1-to-1 sale. Brand Story Hopefully you can come up with a missionary tale of how you sought to make life easier and richer for all humans beings, and so you sold everything you had to make it or break it etc. Get people invested in your story. They’ll retell it. It will sell for you. Don’t Lie. Brand Identity Name Tagline Messaging Color Palette Typography Logo Brand Identity Naming Hacks www.namethis.com www.psychicwhois.com http://domai.nr/ Brand Identity Tagline Hacks www.namethis.com Brand Identity Messaging Hacks Write the draft. Get a writer-friend to juice it up. Give them your beta-brand-DNA. Brand Identity Color Palette Hacks http://sixrevisions.com/graphics-design/12-useful-web-tools-for-designers/ http://colorschemedesigner.com/ http://www.colorschemer.com/ Brand Identity Typography Hacks http://www.typetester.org/ Brand Identity Logo Hacks http://www.geniusrocket.com http://www.crowdspring.com Reminders LaunchBox Dates and Deadlines Group Call with the LaunchBox Partners and 08 Founders on February 23rd @ 7:30pm http://www.talkshoe.com/tc/39211 Call-in #: (724) 444-7444 Call ID: 39211 Early admission deadline for LaunchBox09 is February 27 Application deadline for LaunchBox09 is March 16 LaunchBox09 begins May 18 Connect Our Lab is in Dupont Circle in Washington DC, with team members around the world. You can always reach us here: Or connect with Peter directly: Peter Corbett, CEO iStrategyLabs @corbett3000 Cell: 917-748-3595 peter@istrategylabs.com