Monthly Archives: March 2009

March 15th, 2009Peter Corbett
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SXSW Recap Post: Positive Vs. Negative Sentiment

I’m here at South By Southwest immersed in 5 days of interactive strategy and creative panel discussions. As a digital word of mouth practitioner I’m always interested in what people are saying about a brand – here’s the sentiment graph for “SXSW” as of today: Here are a few posts about SXSW that are currently [...]
Posted in Buzz Monitoring, Digital Word of Mouth
March 7th, 2009Peter Corbett
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Buzz Monitoring: Google vs. Microsoft Sentiment Analysis

One of the most important discipline areas at iStrategyLabs is buzz monitoring. While we’re technology solution agnostic, we’ve been using ScoutLabs a lot recently because they’ve created a product that is much less expensive than their competitors (something our clients certainly appreciate right now) and it works quiet well. There are a number of ways [...]
Posted in Buzz Monitoring, Sentiment Analysis