Monthly Archives: May 2009

May 29th, 2009Peter Corbett
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Sharememe & iStrategyLabs win Virgin Atlantic's PitchTV Contest

A little while back we produced a 60 second animation for our client Sharememe that helped them express what their technology product was all about. You can see that video here: Luc and Ashon – the savvy tech entrepeurs they are – submitted their shiny new video to Sir Richard Branson’s “PitchTV” contest and won! [...]
Posted in Content Creation
May 19th, 2009Peter Corbett
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Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour

One of the things we like to track with Scoutlabs is the gain in Share of Voice a brand has over the course of a campaign. Social media monitoring is one thing, but when put in the context of your competitive set, you can quickly see how a brand is dominated by its competitors online. [...]
Posted in Buzz Monitoring, Digital Word of Mouth, Sentiment Analysis...
May 19th, 2009Peter Corbett
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Twitter's Shifting Demographics – 400% growth in 3 months?

Three months ago I wrote about the 2009 Twitter Demographics and Statistics Report – and over a short period this all important social media hub has changed rapidly. It’s near ubiquity in broadcast media through the likes of CNN, Fox news and Oprah have brought a tide of celebrity voices to the platform. This in [...]
Posted in Social Media Marketing, Social Network Analysis
May 18th, 2009Peter Corbett
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Buzz Monitoring and Sentiment Analysis for Disney

The following graphics represent the first piece of what would be a full social media audit for Disney. They’re not a client, but they’re a brand I love and grew up with, so I thought it might be interesting to see how the web felt about them. This is a custom report I built using [...]
Posted in Buzz Monitoring, Sentiment Analysis
May 14th, 2009Peter Corbett
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The Future of the Social Capital

I just had the pleasure of presenting to the 300 person strong IngiteDC crowd. Below is my presentation and links to tech/arts organizations/meetups I referenced: The Future of the Social Capital Ignite DC Twin Tech BarCampDC RefreshDC LaunchboxDigital TECH Cocktail Social Matchbox DC Media Makers Apps for Democracy AIGA XinDC ADCMW Artomatic CreativesDC Pecha Kucha [...]
Posted in blog