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May 18th, 2009Peter Corbett

Buzz Monitoring and Sentiment Analysis for Disney

The following graphics represent the first piece of what would be a full social media audit for Disney. They’re not a client, but they’re a brand I love and grew up with, so I thought it might be interesting to see how the web felt about them. This is a custom report I built using ScoutLabs data:

disney social media audit - blog posts

disney social media audit

disney005

disney social media audit 1

disney007

Posted in Buzz Monitoring, Sentiment Analysis

Comments

On May 19th margaret said:

Nice work, Peter! Really interesting to see the product in action.

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On May 31st Peter Corbett said:

Thanks Margaret I’m always looking for ways to put tools like yours to the test!

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On June 25th Matt said:

Hi Peter
I really like your analyses on Disney.
However, as my backround is (classical) content analysis as applied in communication science, I have problems in understanding how you allocate sentiments: Do you count every time Disney is mentioned negatively? Or do you survey the topics as well and decide which of them are positive or negative? And if Disney is mentioned in the context of a negative topic, then that’s enough for a negative sentiment? Because hypothetically, it could be that the topic is negative, but Disney itself is mentioned in a very positive context…

Would be great if you could clarify

Cheers,
Matt

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