Twitter's Shifting Demographics – 400% growth in 3 months?

Three months ago I wrote about the 2009 Twitter Demographics and Statistics Report – and over a short period this all important social media hub has changed rapidly. It’s near ubiquity in broadcast media through the likes of CNN, Fox news and Oprah have brought a tide of celebrity voices to the platform. This in turn has brought new users in the millions – however, a new kind of user is joining.

Twitter was once merely a social hub for the geek-elite, but with each passing day it becomes more of a common area for all to enjoy (or not enjoy depending on how you like your new neighbors).

Here’s how Twitter’s demographics have shifted in 3 months (a look at the current demographic picture is at the bottom of this post):

-Twitter is becoming more heavily Female (54% today vs. 53% 3 months ago)

-Twitter is getting younger (2% are 12-17 vs. 1% 3 months ago)

-Twitter is becoming more diverse (110 index and 9% comp. for African Americans vs. 90 index and 7% comp.)

-Twitter users are more likely to have children

-Twitter users are less likely to have a gone to graduate school

-3 months ago there were roughly 5 million twitter users. There are now 23 million+. That nearly 400% growth in 3 months!

Source: Quantcast

Other resources: Pew Internet “Twitter and Status Updating” and