iStrategyLabs

Twitter’s Shifting Demographics – 400% growth in 3 months?

By Peter CorbettcloseAuthor: Peter Corbett Name: Peter Corbett
Email: peter@istrategylabs.com
Site: http://www.twitter.com/corbett3000
About: Peter is the CEO of iStrategyLabs and his full bio is in the About section.See Authors Posts (109) on May 19th, 2009

Posted in Social Media Marketing, Social Network Analysis

Three months ago I wrote about the 2009 Twitter Demographics and Statistics Report – and over a short period this all important social media hub has changed rapidly. It’s near ubiquity in broadcast media through the likes of CNN, Fox news and Oprah have brought a tide of celebrity voices to the platform. This in turn has brought new users in the millions – however, a new kind of user is joining.

Twitter was once merely a social hub for the geek-elite, but with each passing day it becomes more of a common area for all to enjoy (or not enjoy depending on how you like your new neighbors).

Here’s how Twitter’s demographics have shifted in 3 months (a look at the current demographic picture is at the bottom of this post):

-Twitter is becoming more heavily Female (54% today vs. 53% 3 months ago)

-Twitter is getting younger (2% are 12-17 vs. 1% 3 months ago)

-Twitter is becoming more diverse (110 index and 9% comp. for African Americans vs. 90 index and 7% comp.)

-Twitter users are more likely to have children

-Twitter users are less likely to have a gone to graduate school

-3 months ago there were roughly 5 million twitter users. There are now 23 million+. That nearly 400% growth in 3 months!

Source: Quantcast

Other resources: Pew Internet “Twitter and Status Updating” and