Monthly Archives: June 2009

Share Our Strength: Animation for Childhood Hunger Awareness

One in six children in the United States of America, the world’s wealthiest country, go to bed each night unsure of when their next meal will come.  That’s 12.4 million children, in our country, that are chronically hungry — 12.4 million children that regularly fail to get the food they need to thrive.  It’s a [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth

Viral Loops and Facebook Engagement Ads

My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it. However, the following two graphics are general enough that they’ll [...]

Posted in Digital Word of Mouth, Experiential Marketing, Interactive Strategy...

Can Citizens With Smart Tech Solve Real Problems?

Since starting the Apps for Democracy project, and working with non-profits like Share Our Strength and Capital Area Food Bank, we’ve been thinking a lot about how to solve problems big and small in communities across the country. iStrategyLabs has also been working on a project to solve the acute needs of citizens of the [...]

Posted in blog, Citizen Engagement, Community Development, Social Media Marketing

Measuring Linkfluence and Visual Social Media Monitoring

I LOVE buzz monitoring tools – though you probably already know that if you’ve read my posts on: Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour Buzz Monitoring and Sentiment Analysis for Disney Sentiment Analysis of Obama’s First 100 Days – 52% Positive SXSW Recap Post: Positive Vs. Negative [...]

Posted in Buzz Monitoring, Influencer Identification, Interactive Strategy...