Measuring Linkfluence and Visual Social Media Monitoring
By Peter Corbett on June 2nd, 2009
Posted in
Buzz Monitoring, Influencer Identification, Interactive Strategy, Sentiment Analysis, Social Media Marketing, Social Media Monitoring
I LOVE buzz monitoring tools – though you probably already know that if you’ve read my posts on:
- Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour
- Buzz Monitoring and Sentiment Analysis for Disney
- Sentiment Analysis of Obama’s First 100 Days – 52% Positive
- SXSW Recap Post: Positive Vs. Negative Sentiment
- Buzz Monitoring: Google vs. Microsoft Sentiment Analysis
Going beyond buzz monitoring is really important. Sentiment analysis is certainly one of the ways to take social media monitoring a setup further, but influencer identification is really what marketers are aiming for when they put tools like ScoutLabs and Radia6 to the test.
One tool that is not well know in the US (because it’s a French technology with a limited private beta) is Linkfluence and I think it’s a really unique technology for use in social media marketing campaigns. If you want to take it for a test drive, leave a comment on this post and i’ll see what I can do. Here’s a video walk through of the tool:
Jonathan
June 3rd, 2009 at 1:53 pm
THis tool looks pretty incredible – would love to get in on some beta testing. Let me know what I need to do. THanks
- Jonathan
Amber Naslund
June 3rd, 2009 at 3:54 pm
Hi Peter,
We definitely love your enthusiasm for this space, and for the importance of solid social media monitoring. Influencer identification is indeed one aspect of what our clients are looking for, and the beautiful thing is that the wealth of data available enables companies to decide their own criteria for influence, based on their business goals.
Thanks for being such an advocate for the importance of listening when it comes to social media work.
Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra
Wendy
June 3rd, 2009 at 7:39 pm
Wow, right up my alley. I love this stuff. I’ve seen similar capabilities in Sysomos and others but wonder what is different, how this works…would love to try it if there was a way!
Mike Lizun
June 6th, 2009 at 7:35 pm
Peter,
Thanks for sharing this. Would love to take it for a spin. The ability to deep dive into the links and centers of influence, plus the interesting visuals, and how simple it is to use. We use a buzz monitoring service currently, but always looking to add additional layers to the reporting and gain even more insight for our outreach online.
Thanks,
Mike
http://www.twitter.com/mikelizun
Francisco
June 9th, 2009 at 12:30 pm
I would love to test drive Linkfluence
Stan
June 10th, 2009 at 5:40 pm
Peter, thanks for the great video. Best presentation I’ve seen so far, and I should know
Jonathan, Wendy, Mike: feel free to email me or shoot us a message at contact AT linkfluence.net and we’ll set you up.
Rachel Lane
June 15th, 2009 at 9:56 am
We’re currently using other KPIs to measure the success of social networking campaigns, but seek to develop an informed PoV on tools that monitor online PR and brand conversations. We believe these tools are very important and therefore if we can test drive Linkfluence – would be much appreciated.
Many thanks,
Rachel
susieerskine
June 16th, 2009 at 12:21 pm
Would really like to get it on the beta testing of this. let me know if you need more details ect?
thanks
susie
Stan
June 19th, 2009 at 9:02 am
Dear Susie: yes I would need your contact details to set you up. Please shoot me an email at contact AT linkfluence.net.
-talk soon
Drew Miller
August 14th, 2009 at 12:55 pm
Peter-
This looks like a very powerful Social Monitoring software offering. We would love to give it a test drive to see how it stacks up with the competition.
Thanks in advance,
Drew
Grazziani Colombo
September 2nd, 2009 at 3:56 pm
Hello Peter, I would like to know the LinkInfluence tool. Can you send me access to a demonstration?
thanks
Grazziani Colombo
Aprille
September 22nd, 2009 at 10:36 am
I know I’m coming to this late, but would love to take this for a spin, looks intriguing.
Catalin Zorzini
September 26th, 2009 at 6:59 pm
Hello Peter, Linkfluence looks AMAZING! is there any way we could test it? Thank you very much!
Victor Velasquez
October 28th, 2009 at 6:11 pm
I would like to test LinkInfluence. Please let me know how
Jim Robinson
December 2nd, 2009 at 11:39 am
Going kind of far back here, but if the offer still stands for trying to set up a Linkfluence, I’d be very interested. Thanks!
Jon Kane
January 1st, 2010 at 1:58 pm
Looks like a great tool, I’d love to test drive!
Ugnius
February 4th, 2010 at 1:18 pm
Sounds amazing. I would love to take a look into it. Thanks!!