One in six children in the United States of America, the world’s wealthiest country, go to bed each night unsure of when their next meal will come. That’s 12.4 million children, in our country, that are chronically hungry — 12.4 million children that regularly fail to get the food they need to thrive. It’s a sobering, embarrassing statistic — but, perhaps just as importantly, it’s also a little-known statistic.
For over a month now, the iStrategyLabs team has been building a campaign designed to change that. On behalf of our friends at Share Our Strength, a national non-profit that seeks to end childhood hunger, we set out to raise awareness about this very real problem.
To explain the scope, scale and devastating consequences of childhood hunger in America, Zach Goodwin, iStrategyLabs’s creative director, lead our team to build a two-minute HD animation that uses elegant typography and bold messaging to tell a story that connects on an intellectual and emotional level. It’s a narrative that begins with the ugly facts of hunger in this country, but ends by celebrating the potential inherent in a healthy, well-fed child. It drives home a simple message: every child should get a chance to simply be kid — to be free from a fear of hunger.
The video, “Strength in Numbers” can be seen below or at Share Our Strength’s dedicated page and here:
Please spread the word with us about this important issue and let us know what you think of the animation.
Zach Goodwin was responsible for art direction, design and story arc. The exceptionally talented Brock Boyts handled all After Effects animation. Richard Thies and Nick Ross (who moonlight as indie rockers, Project ULTRA) composed the original score.
Comments
We’ve shared this video with a number of audiences that show the power of numbers. I loved this video and how it really told the story of the crisis we face in America. Great job!