Viral Loops and Facebook Engagement Ads
By Peter Corbett on June 22nd, 2009
Posted in
Digital Word of Mouth, Experiential Marketing, Interactive Strategy, Social Media Marketing, Social Network Analysis
My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it.
However, the following two graphics are general enough that they’ll give you a quick, visual explanation of how Facebook Social Ads can kick off a viral loop; the second graphic gets a bit deeper and shows how experiential marketing tactics (stunts and/or guerrilla marketing executions) can kick off a viral loop to grow a Facebook Page fan base. Let me know if you want to know more.
