Monthly Archives: July 2009

July 28th, 2009Peter Corbett
1 Comment

Tech-Savvy City Ranking July 2009 – Austin Out on Top

In a recent conversation, Gina Blaber of O’Reilly Media asked me about my perception of DC vs. NYC in terms of the populace’s level of tech-savviness. I spend a lot to time in both cities, and am in the process of opening a NYC office as we speak.  I ventured to guess that on a [...]
Posted in Buzz Monitoring, Community Development, Innovation Design...
July 27th, 2009Peter Corbett
1 Comment

Using Search Volume as a Proxy for Online Brand Equity Measurement

I often use Google Insights for Search to conduct market research related to what people are searching for. Using search volume as a proxy, it’s also a good tool for determining relative brand equity between competitive terms or memes.  If you think about each search conducted as a specific quantity of attention, you can begin [...]
Posted in Brand Strategy, Social Network Analysis
July 20th, 2009Peter Corbett
5 Comments

Facebook to Surpass Google as Most Popular Site on the Web

To a certainly extent the data below is merely trivia. Facebook will soon surpass Google as the most popular site on the web from a unique visitors perspective. Compete.com provides us with a look into how the battle for the most unique visitors is shaping up: NOTE: July and August data has been extrapolated and [...]
Posted in Interactive Strategy, Social Network Analysis
July 6th, 2009Peter Corbett
131 Comments

2009 Facebook Demographics and Statistics Report: 513% Growth in 55+ Year Old Users. College & High School Drop 20%

Below is our fourth granular examination of Facebook’s demographics and statistics directly from their Social Ads platform.  There has been a staggering increase in the number of 55+ users – with total growth of 513.7% in in the last six month alone. The spreadsheet used to create the graphic below is here. .Additional top insights: [...]
Posted in Interactive Strategy, Social Network Analysis
July 1st, 2009Peter Corbett
5 Comments

Facebook Crushes Twitter for Michael Jackson News Sharing by 500%

The purpose of this post isn’t to analyze the virality of Michael Jackon’s death, but to look at the comparative virality of social platforms purely from a users perspective. This nifty little graphic was provided to me by fellow DC Tech Titan and uber-community manager Justin Thorp of Clearspring/Add This. It simply shows what social [...]
Posted in Buzz Monitoring, Digital Word of Mouth, Interactive Strategy...