•  

Top 15 Most Shared Content on the Web in 2009

By Peter Corbett on December 30th, 2009

Posted in
Digital Word of Mouth, Social Media Marketing, Social Media Monitoring, Social Network Analysis

I’m a big fan of Clearspring, which is a DC based widget platform and social ad network. We’ve been building widgets using their technology for a couple years (lots of examples here).

What most people don’t know is that they own a super awesome piece of technology called AddThis as well – which allows publishers to easily distribute their content to something like 230+ social networks and book marking services.

The real power in AddThis is the fact that their sharing widget is embedded in over 550,000 Web sites, touching over 600 million people world wide per month,  loaded over 1.3 billion times per day. That kind of reach enables them to know which content is being shared the most, and to which services.

The following is the a list of the top 15 most shared pieces of content on the web in 2009 according to their data:

The List
Santa Yourself – 71,848 shares – http://www.dancingsantacard.com/en/
The Kim Komando Show – Video of the Day – African thunderstorm – 50,008 shares-  http://videos.komando.com/2009/06/18/african-thunderstorm/
Pawnation – “Suprised Kitty” Rampages Across Nation – 32,270 shares –  http://www.pawnation.com/2009/12/03/suprised-kitty-rampages-across-nation/
disinformation – Cannabis College Now Enrolling Students –  24,338 shares – http://www.disinfo.com/2009/11/cannabis-college-now-enrolling-students/?sms_ss=stumbleupon
Pawnation – Viral ‘Extreme Shepherding’ Ad Campaign Lights Up the Welsh Hills – 18,165 shares – http://www.pawnation.com/2009/12/11/viral-extreme-shepherding-ad-campaign-lights-up-the-welsh-hill/
TMZ – Michael Jackson Dies – 13,481 shares-  http://www.tmz.com/2009/06/25/michael-jackson-dies-death-dead-cardiac-arrest/
Mercola.com – Swine Flu — One of the Most Massive Cover-ups in American History – 12,722 shares –  http://articles.mercola.com/sites/articles/archive/2009/11/03/What-We-Have-Learned-About-the-Great-Swine-Flu-Pandemic.aspx?sms_ss=facebook
lemondrop – Best. Wedding Entrance. Ever. – 12,693 shares – http://www.lemondrop.com/2009/07/24/-wedding-entrance-video-forever-ever/
Pawnation – Faith the Two-Legged Dog Turns Seven This Christmas – 11,546 shares – http://www.pawnation.com/2009/12/18/faith-the-two-legged-dog-turns-seven-this-christmas/
CNBC – Santelli’s Tea Party – 11,020 shares – http://www.cnbc.com/id/15840232?video=1039849853
tom’s hardware – Best Graphics Cards For The Money: November ‘09 – 10,802 shares – http://www.tomshardware.com/reviews/best-graphics-card,2464.html?sms_ss=digg
PopEater – Ukrainian Has Definitely ‘Got Talent’ – 10,620 shares-  http://www.popeater.com/2009/08/28/ukrainian-talent-winner/
Telegraph – Mahmoud Ahmadinejad revealed to have Jewish past – 10,502 shares –  http://www.telegraph.co.uk/news/worldnews/middleeast/iran/6256173/Mahmoud-Ahmadinejad-revealed-to-have-Jewish-past.html
The Kim Komando Show – Video of the Day – Man’s surprising laugh – 7,340 shares-  http://videos.komando.com/2008/06/04/mans-surprising-laugh/
El Caso Mascherano – Investigación – Parte 1 – 7,149 shares-  http://www.casomascherano.com.ar/videos/investigacion-el-caso-mascherano-parte-1.php
  1. Santa Yourself – 71,848 shares

  2. The Kim Komando Show – Video of the Day – African thunderstorm – 50,008 shares

  3. Pawnation – “Suprised Kitty” Rampages Across Nation – 32,270 shares

  4. disinformation – Cannabis College Now Enrolling Students –  24,338 shares

  5. Pawnation – Viral ‘Extreme Shepherding’ Ad Campaign Lights Up the Welsh Hills – 18,165 shares

  6. TMZ – Michael Jackson Dies – 13,481 shares

  7. Mercola.com – Swine Flu — One of the Most Massive Cover-ups in American History – 12,722 shares

  8. lemondrop – Best. Wedding Entrance. Ever. – 12,693 shares

  9. Pawnation – Faith the Two-Legged Dog Turns Seven This Christmas – 11,546 shares

  10. CNBC – Santelli’s Tea Party – 11,020 shares

  11. tom’s hardware – Best Graphics Cards For The Money: November ‘09 – 10,802 shares

  12. PopEater – Ukrainian Has Definitely ‘Got Talent’ – 10,620 shares

  13. Telegraph – Mahmoud Ahmadinejad revealed to have Jewish past – 10,502 shares

  14. The Kim Komando Show – Video of the Day – Man’s surprising laugh – 7,340 shares

  15. El Caso Mascherano – Investigación – Parte 1 – 7,149 sharesScreen shot 2009-12-30 at 5.41.12 PM

One of the more fascinating things you can do with AddThis is compare which sharing services users from individual countries use most. For example, it’s no surprise that Facebook tops the list of overall most popular place to share content to globally. What’s interesting in the comparison below, though, is that Twitter is actually more popular in the UK then Email for sharing – that’s not the case in the US.

US vs. UK Social Sharing

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati

3 Comments

  1. Nehal

    December 30th, 2009 at 8:52 pm

    It’s interesting to see that even when sharing, Americans are hesitant to share on a gigantic platform such as Twitter compared to UK. Also, printing?

    What reasons do you think printing are so high up in the charts?

  2. Peter Corbett

    December 31st, 2009 at 12:41 am

    I really think it’s as simple as the fact that people print a lot still and the addthis button for doing that is apparently very popular. It informs the fact that when designing a site it should look good in print as well.

  3. Nehal

    December 31st, 2009 at 1:09 am

    I agree Peter. Definitely something to consider to satisfy different readers and their method of consuming the content.

    Thanks for the article!

    -Nehal
    @nehalkazim


Join the Conversation




Digital Capital Week – a 10 day festival in DC

It’s with great pleasure that iStrategyLabs announces Digital Capital Week – a project that has been in the making for more than two years. We’re now ready to roll! Full details are below and registration is here.

Download the Digital Capital Week Overview PDF or Download the Full Details PDF

What is Digital Capital Week?
Digital Capital Week (DCWEEK) [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati

Apps for the Army – a first of its kind app dev contest for .mil

Disclaimer: iStrategyLabs does not represent the views and options of the US Army. The views and options contained in this post are to be taken solely as those of Peter Corbett, CEO, iStrategyLabs.
Disclaimer: iStrategyLabs does not represent the views and opinions of the US Army. The views and opinions contained in this post are to [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
Read the Blog »

Welcome to Minds in the Cloud

We’ve been working ardently on a new campaign for Intel and Microsoft called “Minds in the Cloud“, which is a special content edition of Fedscoop – a federal IT media company – which seeks to capture insights from technologists, innovators, and government IT leaders around the topic of cloud computing. Each week, for 25 weeks [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati

Big Ideas Big Action (BIBA) Presentations and Photos

I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Digg
  • Facebook
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati