Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year
By Peter Corbett on January 4th, 2010
Posted in
Social Media Marketing, Social Media Monitoring, Social Network Analysis
We’re been granularly tracking Facebook’s Growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 103 million US based users. The following data shows the growth rates of various user bases in Facebook over the one year period from 1/4/2009 to 1/4/2010. All data comes directly from Facebook’s Social Ads system:
Key Insights:
- Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate!
- The 35+ demographic now represents more than 30% of the entire user base.
- The 55+ audience grew a whopping 922.7% in 2009.
- Atlanta had the highest growth rate in 2009 at 267.6%
You can download an excel spreadsheet of this data here
Bill
January 13th, 2010 at 9:57 pm
Something is wrong with the percentages in the Current Enrollment section of 2010. They add up to well over 100%. Both Alumni and Unknown are significantly lower (31.4% and 57.5%, respectively). The other two are wrong as well.
Did I miss something?
Bill
SexnDrugsBabyYeah!
January 14th, 2010 at 8:05 am
Why so few people interested in Sex & Drugs … Are ppl turning into religious conformist zombies?
Peter Corbett
January 19th, 2010 at 2:52 pm
@bill no you’re right I just fix that data. The spreadsheet wasn’t calculating correctly.
John R. Sedivy
January 23rd, 2010 at 9:50 pm
Thanks for providing this information. I especially find it interesting about the increase in social media use with the aging demographics. One of the main misconceptions that I deal with small business owners and professionals is the belief that only twenty-somethings and younger use social media which is clearly not the case.
Laci Wallace
January 23rd, 2010 at 11:36 pm
Hey Peter!
Do you know where I can find the Stats for 2009 Dallas Tx?
Thanks!
Laci
Kelsey
January 29th, 2010 at 3:22 pm
How come your statistics differ so drastically from those reported by Quantcast?? http://www.quantcast.com/facebook.com
Peter Corbett
January 29th, 2010 at 4:23 pm
@kelsey because they come directly from Facebook instead of from an external source like QuantCast
Dave
February 26th, 2010 at 2:25 am
While it’s interesting to see the 35-54 demo has the largest concentration in users, it’s important to note that’s also a very large age range. 18-24 is only a 6 year span, yet represents 25% of users. 35-54 is a 19 year span with slightly more 29%. Would also be important to know usage rates and not merely sign-ups. Before reading into the growth too much it would be good to know how many of the fast growing 55+ bracket are using the service with any significant frequency.
anonymous
March 2nd, 2010 at 8:06 pm
Great Work Thanks this is helping me to set up a facebook page
Jim
March 8th, 2010 at 10:48 am
Just wondering if there anywhere else on the web or any other way where these stats can be independently verified? The source remains a bit suspect when it comes from the same people who are actively seeking to promote Facebook.
Peter Corbett
March 8th, 2010 at 11:27 am
@Jim who could possibly have better data related to Facebook than Facebook itself?
Jim
March 8th, 2010 at 1:22 pm
Well if you seriously want an answer, try Quantcast for starters.
http://www.quantcast.com/top-sites-1?r=2#2
Peter Corbett
March 8th, 2010 at 1:49 pm
Jim please see the conversation above about quantcast. As a rule of thumb I trust data “closest to the source” rather than survey/3rd party data.
Melissa
March 11th, 2010 at 10:53 am
What explains the dip in the college enrollments? I feel like almost every student on our college campus has a Facebook acocunt. Is it that most students are not identifying themselves as college students? Or perhaps they enrolled in Facebook at a previous point in their lives and never updated their enrollment information. What is your take on this surprising statistic?