Monthly Archives: July 2011

July 22nd, 2011 by corbett3000
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A special tour of Dupont Underground

Shhhhhh….there’s something under Dupont Circle:

Posted in Citizen Engagement, Community Development, Content Creation
July 19th, 2011 by corbett3000
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Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...
July 17th, 2011 by corbett3000
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Announcing Crowdly: Cost Per Social Advertising – Likes, Views, App Installs, Petitions and More

Over the past six months we’ve seen a surge in demand for campaigns that deliver guaranteed social media engagement, trackable to a ROI measurement methodology that marketers and advocacy organizations can get behind. This is where our new product Crowdly comes in. Here’s what it does: 1. Allows a marketer to define what kind of [...]

Posted in Social Media Marketing
July 14th, 2011 by DJ Saul
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Infographic: What Do College Students Like on Facebook?

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...
July 6th, 2011 by corbett3000
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Social Experiment: @honesttea to launch Honest Cities on July 19th

We’re HONESTly delighted to be working with Honest Tea this summer in preparation for an exciting national campaign. On July 19th Honest Tea will launch their Honest Cities campaign — where we’ll track the real-time honesty of 12 cities and the web through a to-be-announced secret mechanism. We’re still working hard on all the campaign [...]

Posted in Digital Word of Mouth, Experiential Marketing, Our Work, Social App Dev