About iStrategyLabs

iStrategyLabs is a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation services. Buzzwords aside, we’re focused on one thing – developing great ideas that sell your products and services or advance your cause.

We not only know how to connect with audiences online, we also know how to create experiences in the real world that satisfy a brand’s need to engage its target audience in a deep and meaningful way. This marriage of digital and experiential is essential. We live, eat, and breath digital, but the online marketing channel will only continue to become more cluttered. How many banner ads can you click on? How many RSS feeds can you read? How many sites can you visit?

The real opportunity for brands to create authentic connections with their target audiences is increasingly found in creating experiences for them in the real world and marrying those activations to digital components. Call it ‘digital experiential’. Call it ‘event marketing 2.0’. Call it whatever you like…it’s what we need do to move our clients’ businesses forward. It’s what we call fun!

About Peter Corbett, CEO, iStrategyLabs

Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, integrated marketing strategist and interactive strategist. A natural web-geek at heart, Peter remains focused on interactive side of the advertising business, providing clients with digital strategies that leverage all areas of the interactive universe, but his producer mentality drives the experiential and content production side of the iStrategyLabs business.

In 2004, Peter moved to DC from New York and immediately began making an impact on the community at large. He’s produced, hosted, sponsored, livestreamed, or lent a hand at hundreds of events over the years. The result of his, and a number of his fellow community organizers efforts, is that the Capital Region’s tech/venture/creative community is stronger, smarter and more visible on a national level than ever before. He has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also an alumni board member of Goizueta Business School and Greater DC Cares.
Peter’s Blogs and Publications:
www.advercation.com (Author)

Marketing Plan Walkthrough + Foundational Interactive Tactics (Co-Author)

Age of Conversation (Co-Author)

Age of Conversation II (Co-Author, due out later in 2008)

Connect with Peter:
http://www.linkedin.com/in/pcorbett
http://www.twitter.com/corbett3000
http://www.myspace.com/pcorbett
http://www.facebook.com/pcorbett

Contact:
Peter Corbett
CEO
iStrategyLabs
202-558-0244
peter [at] istrategylabs.com

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