Author Archives: Audrey Matthias

March 10th, 2012 by Audrey Matthias
5 Comments

The GE Social Fridge Opens at #SXSW with 10 Foursquare Check-ins

This year at SXSW General Electric tapped iStrategyLabs to build a Social Machine that would excite and delight festival-goers. Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with [...]

Posted in Experiential Marketing, Our Work, Social App Dev
August 1st, 2011 by Audrey Matthias
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Pinkberry is coming to Georgetown!

We’re incredibly excited to announce the arrival of Pinkberry in Georgetown on 3088 M St. This location is right on the popular shopping strip and caddy corner from Georgetown Cupcake. Pinkberry, the number one tart frozen yogurt brand, will be filling Georgetown’s sweet tooth with premium frozen yogurt made with real non-fat yogurt and non-fat [...]

Posted in Uncategorized
May 16th, 2011 by Audrey Matthias
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Pinkberry Swirls into DC

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...
January 25th, 2011 by Audrey Matthias
9 Comments

LivingSocial: A peek into the analytics of world's biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one. Many other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Social Media Monitoring
January 25th, 2011 by Audrey Matthias
9 Comments

LivingSocial: A peek into the analytics of world’s biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one. Many other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Social Media Monitoring