Author Archive

Welcome to Minds in the Cloud

By Peter Corbett on February 8th, 2010

Posted in
Content Creation, Digital Word of Mouth, Influencer Outreach

Screen shot 2010-02-08 at 10.47.20 AM

We’ve been working ardently on a new campaign for Intel and Microsoft called “Minds in the Cloud“, which is a special content edition of Fedscoop – a federal IT media company – which seeks to capture insights from technologists, innovators, and government IT leaders around the topic of cloud computing. Each week, for 25 weeks starting February 8th, we will post a new hi-def interview to http://www.mindsinthecloud.org.

Initial interviews which we have completed include those of Aneesh Chopra (Federal CTO), Linda Cureton (CIA, NASA), Tim O’Reilly (Founder, O’Reilly Media), and Teresa Carlson (VP, Microsoft Federal).

Zach, Brock and Zvi worked hard on the site design, animation and technology. Have a look at the mind bending intro animation that leads into each interview:

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Big Ideas Big Action (BIBA) Presentations and Photos

By Peter Corbett on February 4th, 2010

Posted in
Community Development, Experiential Marketing, Innovation Design, Interactive Strategy, Speaking Engagements

I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will be live shortly.

Photos:

Photo Set 1 (Courtesy Barry & Heidi Page)

Photo Set 2 (Courtesy Jen Consalvo)

Photo Set 3 (Courtesy Jen Consalvo)

Photo Set 4 (Courtesy Kathleen Smith)

Photo Set 5 (Courtesy Nick Witmoyer)

Posts:

http://cjnblog.squarespace.com/blog/2010/2/4/big-ideas-big-action.html

http://ericaamerica.com/2010/02/03/big-ideas-big-action-capital-ideation/ [Video]

http://blog.mydailylesson.com/?p=107

Presentations and Videos:

BIBA Presentation: Any Carvin, Sr. Social Media Strategist, NPR

BIBA Presentation: Philippa Hughes

BIBA Presentation: Peter Corbett – “Ideation and Concepting Techniques to Help You Conquer the World”

BIBA Presentation: Mark Drapeau, Director of Innovative Social Engagement, Microsoft

BIBA Presentation: Tim O’Shaughnessy, CEO of LivingSocial

BIBA Presentation: Steve Moore, CEO, WDCEP

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10 Tools in 10 Minutes to Help You CRUSH-IT at Marketing

By Peter Corbett on January 30th, 2010

Posted in
Digital Word of Mouth, Interactive Strategy, Speaking Engagements

I gave the following presentation at the StartupScramble put on by Ashoka’s Youth Venture. I hope it’s useful to budding entrepreneurs and business students who are looking for some smart ways to garner insights on the web that feed back into your marketing efforts.

10 Tools in 10 Minutes to Help You CRUSH-IT at Marketing

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