Author Archives: corbett3000

Grandstand Rocks SXSW: Accelerator Presentation + Most Buzz!

iStrategyLabs’s Grandstand product team has been pushing hard at SXSW. On Friday we sprang onto the scene landing at #2 then #1 most buzzed about startup according to Mashable: It’s early in the game, but the frontrunner for “dark horse of the year” might just go to Grandstand. Ranked #2 at the time of this [...]

Posted in Digital Word of Mouth, Entrepreneurship, Experiential Marketing...

Kickstarting an International DC Tech & Creative Campaign

Last summer I spoke at Ignite DC 7 and shared my thoughts on the current state of DC’s Tech & Creative ecosystem and what I saw as the things we need to do now. In the following expletive filled video (seriously don’t let your kid hear this) I highlight the fact that we need to [...]

Posted in Community Development, Entrepreneurship, Our Work

Ready for more? How about 366 days of more from Embassy Suites Hotels?

Who wants a free room in any of the 200+ Embassy Suites Hotels around the world? All of you do. We thought so. How about a free hotel room to give to one of your friends too? Yeah…this is getting good. We’ve been working on a social sweepstakes with our friends at Embassy Suites Hotels [...]

Posted in Digital Word of Mouth, Our Work, Social App Dev, Social Media Marketing

Social Media Week DC Preview

Washington DC’s first annual Social Media Week (@smwwdc) kicks off on Monday with a slew of events to get your juices flowin’. The iStrategyLabs team (Bonnie Shaw, Katie Lancos, Audrey Mathias, and Erica Goodwin) have working hard to get everything off and running. The full Feb. 13th – 17th schedule is here – there are [...]

Posted in Community Development, Social Media Marketing

Announcing Social Machines: Physical Objects + Social Data

A few months back we experimented with the combination of a bit of python script, an Arduino board, and the FourSquare API to create a way to open a locked box via a simple check-in on Foursquare. Our excitement and interest in combining physical and social continued as we began working with Ford during DCWEEK [...]

Posted in Experiential Marketing, Social App Dev