At iStrategyLabs we’re fascinated with hyper-targeting marketing campaigns using social advertising. These client campaigns have been some of our most successful to date. Our “Facebook Demographics and Statistics Reports” has been written about in articles and covered on the radio/tv hundreds of times around the world. So, in our relentless pursuit for granular information regarding people on the web, and spurred by a conversation with some folks at the Human Rights Campaign we thought it might be interesting to analyze the gay and lesbian population counts on Facebook globally.
Analysis of sexual preferences for Facebook users in the United States
Key insights:
- Number of US gay males on Facebook: 457,960 or .4% of all US Facebook users
- Number of US lesbians on Facebook: 1,768,780 or 1.6% of all US Facebook users
- Highest number of gay males of any age is 27,640 at 19 years of age
- Highest number of lesbians of any age is 102,800 at 19 years of age
- The highest percentage of gay male US Facebook users is 1.72% at age 21
- The highest percentage of lesbian US Facebook users is 2.34% at age 22
- Total sample size is 111,281,280 users with 65.6 not reporting a sexual preference
Analysis of sexual preferences for Facebook users in US cities and foreign countries
Key insights:
- New York City has the highest gay male user count at 20,960, representing .94% of New York Facebook users
- New York City has the highest lesbian user count at 55,500*, representing 1.66% of New York Facebook users
- Washington DC has the highest percentage of gay men using Facebook at 1.20%
- Second only to New York City, Los Angles has the largest homosexual population on Facebook
*Washington DC’s lesbian Facebook user count is so high (128,280) it is questionable
- The UK has the greatest number of gay men on Facebook at 131,800 users outside of the US – .6% of the UK user base (compared to 457,960 or .4% of all US Facebook users)
- Pakistan has the highest percentage of gay male users at 2.0%, 5 times that of the US
- The Philippines has the largest lesbian user count at 842,540, a full 6.66% of users in that country
About the data:
All data was collected using Facebook’s Social Ads platform – this data is elective, meaning users volunteer this information and are not required to provide it. A full excel spreadsheet of this information can be downloaded at Scribd:Facebook Gay Statistics 2010
Apps for the Army Builds 53 Apps in 75 Days
Disclaimer: iStrategyLabs does not represent the views and opinions of the US Army. The views and opinions contained in this post are to be taken solely as those of Peter Corbett, CEO, iStrategyLabs. iStrategyLabs is contracted to advise the Army on the creation and execution of Apps for the Army.
Over the past 75 days, 141 soldiers and Army civilians registered in teams or as individuals to participate in the Apps for the Army (A4A) application development challenge. By the May 15th deadline, 53 web and mobile applications were developed and submitted, marking a prolific period of internal Army innovation. The announcement post with details about the Apps for the Army program structure can be found here.
Gov 2.0 Expo 2010: Lt. General Jeffrey Sorenson (@ArmyCIOG6), “Apps for the Army”
A sampling of submissions include apps that: support data collection in disaster relief situations, analyze threats in an area of operations, inventory property, and provide Mess Hall options. The apps submitted included 17 Android, 16 iPhone, 10 ASP.NET, 7 LAMP, 2 Blackberry and 1 for AKO.
Next, the apps must pass a security certification. They will then be judged on six criteria by a panel of judges from across the Army in eight categories. The Army plans to announce winners at the LandWarNet Conference in early August. Selected submissions will receive employee cash awards from a total cash pool of $30,000.
Launched less than three months ago, A4A is the Army’s first internal application development challenge. It was open to all Soldiers and Department of the Army civilians. The Army provided application development teams with key resources such as a cross-platform, cloud based, secure development environment.
A4A marks a shift away from traditional Army development practices by using the latest in agile development methods, while focusing on rapid deployment. Milbook, AKO, and Twitter facilitated the cross-pollination of ideas, problems and solutions among developers over the course of the challenge. Forge.mil served as the collaborative software repository for participating teams.
The pilot program will help define the business processes needed to make applications easily available to the Army enterprise.