October 11th, 2011 by Katie Lancos
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Social Media Week – Coming to DC Next February

We are delighted to announce that iStrategyLabs has been selected to produce Washington DC’s inaugural Social Media Week, joining the ranks of other major cities New York, San Francisco, Miami, Toronto, London, Paris, Rome, Hong Kong, Tokyo, Singapore, and Sao Paulo. From the dynamic and growing influence of our new Asian partners to seasoned Social Media Week hosts, this preliminary selection represents global leaders in the tech and digital fields- kicking Social Media Week February off to an exciting start. The event will take place next February 13-17th, 2012.

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

Event planning and promotion will begin mid-November, upon the wrap-up of our second annual Digital Capital Week (@DCWeek).

Stay up to speed on new Social Media Week DC developments by Liking us on Facebook and following us on Twitter (@smwwdc).

Want to get involved? Let us know.

Posted in blog, Community Development, Content Creation, Digital Word of Mouth...
September 13th, 2011 by DJ Saul
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Announcing Grandstand: A Social Data Product for Rewarding Crowds

We’re thrilled to announce the launch of Grandstand — a web platform that transforms mobile inputs into an instant prizing platform, allowing venues (restaurants, stadiums, movie theaters… we don’t care as long as they have a display connected to the web) to run their own promotions, drive ad revenue, and spike their level of brand engagement on the social web.

Check out the full demo here:

Flip through the deck here:

Come talk to us @getGrandstand, and big ups to @laurenkerwell for the killer design and @cvee for killer dev of our shiny new microsite!

Posted in Our Work, Social App Dev, Social Media Marketing
September 8th, 2011 by corbett3000
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The sweetlife.is Live for Your Reading Pleasure

Our super innovative client sweetgreen has just launched their new online  magazine sweetlife.is. If you’re a foodie, fashionista, audiophile or design maven you’ll want to add this site to your daily feed-of-awesome.

The iStrategyLabs team had the pleasure of working side by side with the sweetgreen team on the Sweetlife Festival this past May – and were happily back to work on this new site pushing pixels and code around to deliver what we hope is an enjoyable experience.

Posted in Content Creation, Our Work
September 6th, 2011 by corbett3000
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Using Foursquare to Open a LockBox with a Check-in

This is an early demo of a physical marketing technology project we’re working on that will let us control physical space with a simple Foursquare Check-in. The technology components include a python script, an arduino board, and a simple servo.

Posted in Experiential Marketing, Innovation Design
August 7th, 2011 by DJ Saul
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[Infographic] America’s Social Pastime: How MLB Teams Stack Up on Facebook

After our last post on what College students Like — we thought we would heat things up in the dog days of August by taking a look at how Major League Baseball teams stack up against one another other on Facebook.

While some results may not shock you (everyone knows the Yankees & Red Sox have a lot of fans — we get it), what’s really interesting is who shows up in the long tail (What’s up Marlins, Angels, and D-Backs — you were all Champs in the last decade were you not?).  So grab some peanuts & crackerjacks, and enjoy.

We’ve also included all custom illustrated mascots here for download on our Facebook Page (Mike O’Brien spent years making these!)

Sample of custom team illustrations:

Posted in Brand Strategy, Content Creation, Digital Word of Mouth, Our Work...