Category Archives: Brand Strategy

[Infographic] America’s Social Pastime: How MLB Teams Stack Up on Facebook

After our last post on what College students Like — we thought we would heat things up in the dog days of August by taking a look at how Major League Baseball teams stack up against one another other on Facebook. While some results may not shock you (everyone knows the Yankees & Red Sox have [...]

Posted in Brand Strategy, Content Creation, Digital Word of Mouth, Our Work...

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Pinkberry Swirls into DC

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Sign up for an Invite to Join Personal and Choose to Own Your Data

How many times have you forgotten your bank, insurance, or loan details? Had to explain to a house guest how to get to your apartment? Sent friends recommendations for your favorite restaurants? Imagine all that information could be easily accessibly in a secure location. DC based start-up Personal (request a beta invite) will help you [...]

Posted in Brand Strategy, Content Creation, Interactive Strategy, Our Work

The Sweetlife Festival: Social Experience Design for One Sweet Show

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...