Category Archives: Brand Strategy
Fake Facebook Profiles – The New Spam
Accepted a Facebook friend request recently from someone you don’t actually know? Did you do it because you have a ton of mutual friends (or because she’s hot)? You just fell victim to the newest wave of digital spam – a fake Facebook profile. It might look something like this… A few weeks after you [...]
Posted in Brand Strategy, Digital Word of Mouth, Social Media Marketing...
iStrategyLabs Wins a Gold and Silver Addy
I’ve always shunned the ‘typical industry’ stuff associated with the advertising industry. It’s sooooo full of navel gazing and braggadocio. Um…but when you get a call that your hard work, for two great clients, have won Gold and Silver Addys – well let’s just say it’s easy to see why awards feel so good. I [...]
Posted in Brand Strategy, Content Creation
Apps for Ben's – A Digital Capital Week Experience
Our friends at Ben’s Chili Bowl have partnered with us to make Digital Capital Week even bigger and tastier.. with Apps For Ben’s, a contest to develop the first Ben’s Chili Bowl App. You might remember “Apps for Democracy” which iStrategyLabs co-created with DC’s Office of the CTO and all the apps contests that have [...]
Posted in Brand Strategy, Citizen Engagement, Digital Word of Mouth...
New Rules of Facebook Engagement – Social Promotions
Join us for a Webinar on November 13 Space is limited. Reserve your Webinar Seat Now at: https://www1.gotomeeting.com/register/831745408 On Friday, Facebook changed their “Promotions Guidelines” and it initially threw some of our client campaigns into a tailspin. We’ve digested the legalese, analyzed our options and pivoted our campaigns in response. You gotta love Mondays! We’d [...]
Facebook Demographics and Statistics Report June 2010 – Privacy Concerns Don't Stop Growth