Category Archives: Brand Strategy

The Sweetlife Festival: Social Experience Design for One Sweet Show

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...

A lesson in Viral Video Creation – "Mobile Year in Review" Animation

On Monday, December 13th, iStrategyLabs launched “Mobile Year in Review” for our client Mobile Future. This custom animation features highlights from the mobile industry in 2010. In a week it was watched by over 60,000 people and is on track for 100,000+ views. Producing viral videos is not magic, there is a formula and we’ve [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth, Our Work

A lesson in Viral Video Creation – “Mobile Year in Review” Animation

On Monday, December 13th, iStrategyLabs launched “Mobile Year in Review” for our client Mobile Future. This custom animation features highlights from the mobile industry in 2010. In a week it was watched by over 60,000 people and is on track for 100,000+ views. Producing viral videos is not magic, there is a formula and we’ve [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth, Our Work

Digital + Experiential + Peer-to-Peer: Marketing American Eagle on Campus

We’re constantly beating the drum about mashing up the digital and physical worlds to create experiences that people love and can’t stop talking about. In fact, USA TODAY recently wrote a great article highlighting our work with American Eagle Outfitters and Youth Marketing Connection. Our American Eagle Outfitters work has been a great case-study for how [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth...

Pinkberry Hits The Mid-Atlantic

On October 21, 2010 the Mid-Atlantic’s very first Pinkberry launched in Fairfax Corner, VA with music, live entertainment and all the free frozen yogurt you could get yours hands on. If you haven’t heard about Pinkberry by now, then you’ve probably never been to LA, New York, the airport in Dubai or read any tabloid about [...]

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...