Category Archives: Buzz Monitoring
2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges
In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!). We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]
Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
Tech-Savvy City Ranking July 2009 – Austin Out on Top
In a recent conversation, Gina Blaber of O’Reilly Media asked me about my perception of DC vs. NYC in terms of the populace’s level of tech-savviness. I spend a lot to time in both cities, and am in the process of opening a NYC office as we speak. I ventured to guess that on a [...]
Posted in Buzz Monitoring, Community Development, Innovation Design...
Facebook Crushes Twitter for Michael Jackson News Sharing by 500%
The purpose of this post isn’t to analyze the virality of Michael Jackon’s death, but to look at the comparative virality of social platforms purely from a users perspective. This nifty little graphic was provided to me by fellow DC Tech Titan and uber-community manager Justin Thorp of Clearspring/Add This. It simply shows what social [...]
Posted in Buzz Monitoring, Digital Word of Mouth, Interactive Strategy...
Measuring Linkfluence and Visual Social Media Monitoring
I LOVE buzz monitoring tools – though you probably already know that if you’ve read my posts on: Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour Buzz Monitoring and Sentiment Analysis for Disney Sentiment Analysis of Obama’s First 100 Days – 52% Positive SXSW Recap Post: Positive Vs. Negative [...]
Posted in Buzz Monitoring, Influencer Identification, Interactive Strategy...
75% Positive Sentiment on Healthcare in the Blogosphere