Category Archives: Buzz Monitoring

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Pinkberry Swirls into DC

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

FaceBowl: A Trash Talking Social Ads Battle

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...

LivingSocial: A peek into the analytics of world's biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one. Many other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Social Media Monitoring

LivingSocial: A peek into the analytics of world’s biggest deal

We all heard about last week’s LivingSocial deal of purchasing a $20 Amazon gift card for a mere $10. Here @iStrategyLabs, it would have been blasphemy not to purchase one. Many other people must have thought the same thing because 1.3 million deals sold in 24 hours. If you do the math, that’s 100,000 deals sold per [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Social Media Monitoring