Category Archives: Content Creation

[Infographic] America’s Social Pastime: How MLB Teams Stack Up on Facebook

After our last post on what College students Like — we thought we would heat things up in the dog days of August by taking a look at how Major League Baseball teams stack up against one another other on Facebook. While some results may not shock you (everyone knows the Yankees & Red Sox have [...]

Posted in Brand Strategy, Content Creation, Digital Word of Mouth, Our Work...

A special tour of Dupont Underground

Shhhhhh….there’s something under Dupont Circle:

Posted in Citizen Engagement, Community Development, Content Creation

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Infographic: What Do College Students Like on Facebook?

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...

iPad uses 120x more Spectrum than Feature Phones – Fueling the Mobile Future Animation

You probably don’t think about spectrum. You might not even know what it is. It’s the invisible magic that makes our mobile phones work, along with all other communications devices we’ve come to know and love. You probably also don’t know that we’re headed straight for a “spectrum crunch” where we won’t have enough bandwidth [...]

Posted in Content Creation, Digital Word of Mouth