Archive for the ‘Digital Word of Mouth’ Category

Digital Capital Week – a 10 day festival in DC

By Peter Corbett on March 1st, 2010

Posted in
Citizen Engagement, Community Development, Digital Word of Mouth, Innovation Design

It’s with great pleasure that iStrategyLabs announces Digital Capital Week – a project that has been in the making for more than two years. We’re now ready to roll! Full details are below and registration is here.

Download the Digital Capital Week Overview PDF or Download the Full Details PDF

What is Digital Capital Week?

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital in our nation’s capital.

The first 2000 General Admission tickets will be free. Registration is OPEN here.

Modeled after Internet Week NY, Social Media Week, FotoWeek DC, Fringe Festival, etc. — DCWEEK will consist of a series of distributed events produced and hosted by individuals, organizations and community groups.

It’s a time to do the following:

  • to learn from others through sessions, keynotes, workshops and panels
  • to meet new friends, clients, partners, investors and collaborators
  • to focus on the issues that can be addressed in new ways
  • to come together to support innovative businesses, people and ideas
  • to showcase the DC area as a region for technology, innovation and creativity
  • to work on projects that benefit the city and the world
  • to experiment with what’s possible
  • to have fun at some great parties!

How much is it to attend?

  • The first 2000 General Admission tickets will be free.
  • Specific events will be hosted by community members and will have an entry fee

How do I connect with others participating in DCWEEK?

Join the Facebook Group

Use/follow the hashtag #DCWEEK

Follow @dcweek on Twitter

When is DCW?

DCWEEK will kick off on June 11th and conclude on June 20th, 2010. The full schedule of events is located here and will be updated frequently:http://bit.ly/dcwcal

Who is participating in DCW?

Technologists, Artists, Entrepreneurs, Communicators, Govies, and social capitalists of all kinds will participate.  Use this as an opportunity to hang out with your tribe, or connect with a new one! The schedule is segmented according to these participant groups for your convenience.

Who is behind DCWEEK?

DCWEEK is co-produced by iStrategyLabs and Shiny Heart Ventures.

iStrategyLabs is an idea foundry that brings new ideas to life in the digital and physical world for clients, communities and ourselves. We specialize in experiential, word-of-mouth, and social media marketing.

Shiny Heart Ventures is a technology company with heart and soul, focused on creating community powered products and services that remind us of the joys of life.

Who are the supporters and partners?

This thing is OFFICIAL! DCWEEK has support from the WDCEP (Washington DC Economic Partnership), DC Office of PlanningCTDC (Cultural Tourism DC), OCTO (DC’s Office of the Chief Technology Officer) and the city’s BIDS (Business Improvement Districts).

Ways to Participate:

1)  Attend! Register here: http://dcweek.eventbrite.com and build an itinerary here: http://bit.ly/dcwcal. Most events won’t be populated until late Spring.

2)  Host an event/session. What will you add to Digital Capital Week?

  • Schedule your typical monthly meetup during Digital Capital Week
  • Create a panel, workshop, roundtable and let us know where it will be
  • Host a ‘studio tour’ to show off your stuff
  • Create a demo lounge for people to show off their own stuff
  • Throw a party, or host a fundraiser for a digital cause
  • To submit an event it must have the following characteristics:
  • It must take place in DC
  • It must take place between June 11th and June 20th
  • It must not have the same content at the same time as another event
  • Must submitted to the Event Submission Form here: http://bit.ly/dcweform

3)   Lead/participate in a project

Digital Capital Week is not just 10 days of parties and sessions. It’s also an opportunity for you to collaborate on a project with others. If you’d like to participate in a project, please use the event RSVP to indicate your lever of interest. The following kinds of projects will be developed by DCW participants:

  • Local projects – bridge the digital divide and work on civic innovation projects to make your neighborhood better
  • Global projects – DC is home to innumerable global NGOs that need our help to solve the worlds problems.
  • Design + Dev project – build something for someone who needs it badly! We’ll source assignments from worthy non-profits that could use your help.
  • Art Project – want to create some digitally infused art, or shoot/screen a film? Lead or join an art project during Digital Capital Week.
  • Hard Problems – Most problems won’t get solved during a session or even a full day conference. If you’ve got a hard problem you want help solving over this 10 day period and beyond this type of project is right for you.

4)   Sponsor or Partner with DCWEEK

To explore sponsoring/partnering with Digital Capital Week, please contact DJ Saul:

dj@istrategylabs.com, 541-521-1349, http://twitter.com/darienjay100

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Apps for the Army – a first of its kind app dev contest for .mil

By Peter Corbett on February 28th, 2010

Posted in
Community Development, Digital Word of Mouth, Innovation Design, Interactive Strategy

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Disclaimer: iStrategyLabs does not represent the views and options of the US Army. The views and options contained in this post are to be taken solely as those of Peter Corbett, CEO, iStrategyLabs.

Disclaimer: iStrategyLabs does not represent the views and opinions of the US Army. The views and opinions contained in this post are to be taken solely as those of Peter Corbett, CEO, iStrategyLabs.

Ever since we launched Apps for Democracy for DC’s Office of the CTO back in September 2008 the world has been a-buzz with “Apps for” contests. We recently released a guide for how to create your own in order to make this kind of innovation method more accessible to people around the world. There are now about a dozen of these innovation contests being run by cities, national governments and various non-profits.

Today I’m happy to announce a new Apps initiative – one which iStrategyLabs has been contracted to create with the Army’s CIO/G6. A special thank you goes out to Tim O’Reilly – who envisioned this program and served as an advisor/connector to make it happen. Below you’ll find full details from the Army’s official media advisory (download as .DOC), and a summary is as follows:

  1. A media and bloggers’ roundtable will take place March 3 at 1:30 pm in the Pentagon, Room  1E462.  Lieutenant General Jeffery Sorenson (Army CIO) will discuss Apps for the Army and take questions. To attend the roundtable in person, or if you plan to call in, please contact: Ms. Ashley McCall-Washington at 703-614-1649 or ashley.mccall1@us.army.mil
  2. The competition runs from March 1st to May 15st 2010
  3. There are 40 employee cash awards totaling $30,000 for mobile and web apps
  4. Only 100 initial teams can participate
  5. Awards will be announced in June, with public demonstrations at LandWarNet
  6. Registration forms and other details can be found on AKO: http://www.army.mil/ciog6/armyapps
  7. Forge.mil will serve as a collaborative software repository
  8. RACE – a cloud based development sandbox will be provided. Participants can access a Windows server, Linux server and mobile app emulation software for Android and Blackberry. iPhone apps will need to be developed outside of RACE.
  9. MilBook’s Apps for the Army group will serve as the core collaboration space for all participants
  10. If you’re on twitter, use the hashtag #apps4army to follow the conversation

Video Overview of Apps for the Army:

Apps for the Army Logo & Banner:

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Full text of the media release:

Army Launches Software Application Development Challenge “Apps for the Army”

The Pentagon, Arlington, VA (March 1st, 2010) – Today the Army announced its first internal applications development challenge, dubbed Apps for the Army or A4A.  Open to all Soldiers and Department of the Army civilians, A4A offers Army personnel the opportunity to demonstrate their software development skills and creativity.  In return, the Army hopes to improve its current capabilities or to add new ones – all through the ingenuity of its people.

“We’re building a culture of collaboration among our Army community to encourage smarter, better and faster technical solutions to meet operational needs,” said Army Chief Information Officer/G-6 Lt. Gen. Jeff Sorenson.

“Soldiers and Army civilians will be creating new mobile and web applications of value for their peers—tools that enhance warfighting effectiveness and business productivity today,” Sorenson said.  “And, we’re rewarding their innovation with recognition and cash.”

Participation in A4A is limited to the first 100 Army personnel (active duty, Army Reserve and Army National Guard on active duty, and civilians) who enroll.  Teamwork is encouraged but not required.  The Army will recognize the top submissions at the LandWarNet Conference in August 2010.  Winners will receive monetary awards; the total cash pool is $30,000.

A4A applications may tackle any aspect of Army IT – distributed training, battle command, career management, continuing education, or news and information distribution, for example.  A4A will further deviate from traditional development practices by utilizing the latest in collaborative development media.

“Apps for the Army features an innovative cloud computing service for participants to use during software creation,” Sorenson noted.  “This is key because it eliminates the constraints of hardware provisioning prior to prototype evaluation.”

The service, provided by the Defense Information Systems Agency and known as the Rapid Access Computing Environment (RACE), offers access to on-demand virtual Windows and Linux development environments.  Participants will be able to pursue Web application development using all available programming languages supported by Windows Server and the Linux, Apache, MYSQL and PHP (LAMP) frameworks.  They also will be able to build emulated Blackberry, iPhone and Android applications.

Forge.mil will serve as the collaborative software repository for competing teams.  The tools inherent in milBook and AKO will facilitate the cross-pollination of ideas, problems and solutions relevant to the Apps for the Army initiative.

The registration form, rules and instructions are located at the Apps for the Army Web site on the AKO portal: http://www.army.mil/ciog6/armyapps.  Rolling registration begins March 1, 2010.  Apps must be submitted by May 15, 2010.  Questions can be addressed to CIO/G6ArmyApps@conus.army.mil.

A media and bloggers’ roundtable will take place March 3 at 1:30 pm in the Pentagon, Room  1E462.  To attend the roundtable in person, or if you plan to call in, please contact: Ms. Ashley McCall-Washington at 703-614-1649 or ashley.mccall1@us.army.mil

For general media inquiries, please contact: Margaret McBride, 703-693-3067, margaret.mcbride@us.army.mil.

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Welcome to Minds in the Cloud

By Peter Corbett on February 8th, 2010

Posted in
Content Creation, Digital Word of Mouth, Influencer Outreach

Screen shot 2010-02-08 at 10.47.20 AM

We’ve been working ardently on a new campaign for Intel and Microsoft called “Minds in the Cloud“, which is a special content edition of Fedscoop – a federal IT media company – which seeks to capture insights from technologists, innovators, and government IT leaders around the topic of cloud computing. Each week, for 25 weeks starting February 8th, we will post a new hi-def interview to http://www.mindsinthecloud.org.

Initial interviews which we have completed include those of Aneesh Chopra (Federal CTO), Linda Cureton (CIO, NASA), Tim O’Reilly (Founder, O’Reilly Media), and Teresa Carlson (VP, Microsoft Federal).

Zach, Brock and Zvi worked hard on the site design, animation and technology. Have a look at the mind bending intro animation that leads into each interview:

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