Category Archives: Digital Word of Mouth

Digital Capital Week: An Experiment in Mass Collaboration

This June iStrategyLabs embarked on one of its biggest experiments yet. In collaboration with Shiny Heart Ventures, we threw our full weight into producing a 10 day festival called Digital Capital Week. In 3.5 months time, driven purely by word-of-mouth, we spawned a 6,000 person experience that will shape the nations capital for years to [...]
Posted in Community Development, Digital Word of Mouth, Experiential Marketing...

Twitter Spam is So Hot Right Now – Ugh.

We recently posted about Facebook Spam and how it affects both users and marketers, [note: since that post I've been friended by about 6 fake profiles...]. The other obvious fakery invading our digital lives is all too apparent. From direct links to multi-lingual pornographic content, to the full gambit of phishing attacks, and even law
Posted in Digital Word of Mouth, Social Media Monitoring, Social Network Analysis

Fake Facebook Profiles – The New Spam

Accepted a Facebook friend request recently from someone you don’t actually know?  Did you do it because you have a ton of mutual friends (or because she’s hot)? You just fell victim to the newest wave of digital spam – a fake Facebook profile.  It might look something like this… A few weeks after you [...]
Posted in Brand Strategy, Digital Word of Mouth, Social Media Marketing...

Apps for Ben's – A Digital Capital Week Experience

Our friends at Ben’s Chili Bowl have partnered with us to make Digital Capital Week even bigger and tastier.. with Apps For Ben’s, a contest to develop the first Ben’s Chili Bowl App. You might remember “Apps for Democracy” which iStrategyLabs co-created with DC’s Office of the CTO and all the apps contests that have [...]
Posted in Brand Strategy, Citizen Engagement, Digital Word of Mouth...

Digital Capital Week – a 10 day festival in DC

It’s with great pleasure that iStrategyLabs announces Digital Capital Week – a project that has been in the making for more than two years. We’re now ready to roll! Full details are below and registration is here. Download the Digital Capital Week Overview PDF or Download the Full Details PDF What is Digital Capital Week? Digital [...]
Posted in Citizen Engagement, Community Development, Digital Word of Mouth...