Category Archives: Digital Word of Mouth

35 Reasons You Shouldn’t Date a Tech Entrepreneur

We’re cranking away on our products over here – and it got me thinking about the dating life of tech entrepreneurs. Which one do you like best? 1. Freemium models are your competition at the bar. 2. When you’re talking, they’re thinking about users. 3. When you’re laying in bed, they’re thinking about #winning. 4. [...]

Posted in Digital Word of Mouth

Social Media Week – Coming to DC Next February

We are delighted to announce that iStrategyLabs has been selected to produce Washington DC’s inaugural Social Media Week, joining the ranks of other major cities New York, San Francisco, Miami, Toronto, London, Paris, Rome, Hong Kong, Tokyo, Singapore, and Sao Paulo. From the dynamic and growing influence of our new Asian partners to seasoned Social Media Week hosts, this [...]

Posted in blog, Community Development, Content Creation, Digital Word of Mouth...

[Infographic] America’s Social Pastime: How MLB Teams Stack Up on Facebook

After our last post on what College students Like — we thought we would heat things up in the dog days of August by taking a look at how Major League Baseball teams stack up against one another other on Facebook. While some results may not shock you (everyone knows the Yankees & Red Sox have [...]

Posted in Brand Strategy, Content Creation, Digital Word of Mouth, Our Work...

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Infographic: What Do College Students Like on Facebook?

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...