My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it.
However, the following two graphics are general enough that they’ll give you a quick, visual explanation of how Facebook Social Ads can kick off a viral loop; the second graphic gets a bit deeper and shows how experiential marketing tactics (stunts and/or guerrilla marketing executions) can kick off a viral loop to grow a Facebook Page fan base. Let me know if you want to know more.
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Did you know that iStrategyLabs has a sister marketing company that we work with closely on youth marketing campaigns?
You probably don’t, so it’s our pleasure to introduce you to Youth Marketing Connection. We’ve been tackling client’s problems together since day 1 of iStrategyLabs; they were our first client and we now have one of their Principles working side by side with us in our new lab in Dupont Circle, while the rest of their team resides in sunny Boston, MA. This is the 3rd client that’s turned into a partner (we really like our clients and they really like us)!
So here are some important things to know about Youth Marketing and iStrategyLabs collaboration:
1) Youth Marketing recently hired iStrategyLabs give them a shiny new brand as they’ve existed under a different one for 15 years and they needed a better way to reflect their dominant position as the leader in the youth marketing space. In less than 30 days we:
- Renamed them to “Youth Marketing Connection”
- Developed a sweet tag line - “Engaging. Authentic. Relevant.”
- Developed full brand identity and style guide including all the copy necessary for marketing materials
- Secured a great URL (youthmarketing.com), built them a new website (more props to Scott on this!)
- Provided a initial SEO/SMO implementation
- Took them from #7 in Google search for their most important keyword to #2 within a month
- Provided a social media marketing strategy
2) Youth Marketing executes experiential marketing programs focused on the 14-24 year old youth culture domestically and internationally (if you’ve ever seen my updates about being in Cancun, Acapulco, the Bahamas, Florida, Tahoa etc. it’s because I was working with these guys on something fun).
3) For quick reference Youth Marketing Connection provides the follow 4 core services - and iStrategyLabs juices this stuff up with smart digital strategy:
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