Archive for the ‘Experiential Marketing’ Category

Viral Loops and Facebook Engagement Ads

facebook-icon Viral Loops and Facebook Engagement AdsMy favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it.

However, the following two graphics are general enough that they’ll give you a quick, visual explanation of how Facebook Social Ads can kick off a viral loop; the second graphic gets a bit deeper and shows how experiential marketing tactics (stunts and/or guerrilla marketing executions) can kick off a viral loop to grow a Facebook Page fan base. Let me know if you want to know more.

viral_loop_facebook1 Viral Loops and Facebook Engagement Ads

viral_loop_facebook002 Viral Loops and Facebook Engagement Ads

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Government 2.0: The Rise of Citizen Innovation Through Open Data

If you’re a regular reader of this blog you’re aware of the Apps for Democracy contest we recently wrapped up for DC.gov that resulted in 47 applications developed, representing $2,000,000+ in value and a 4000% ROI. Since the end of the contest a couple weeks ago we’ve seen a surge of interest (116 blog posts/articles/radio mentions here) around this program and I’d like to share in more detail what is was and how we did it.

The following presentation is the one I’ll be giving at Chesapeake Regional Tech Council’sImpact of Web 2.0 on on Government IT” panel discussion next week. I’ll record the audio and sync it to the presentation later:

Governement 2.0, Open Data, Apps for Democracy

We’re honored to have been featured twice at the City of Toronto’s Web 2.0 Summit (#to20) and we’ve talked to Toronto about how they can achieve in their city what we did in DC.  Mark Surman, the Executive Director of the Mozilla Foundation used Apps for Democracy as a case study at #to20 (he talks about it at min. 30 in his presentation here) as did Anthony Williams, author of  the super-awesome-sitting-on-iStrategyLabs-shelf  book “Wikinomics: How Mass Collaboration Changes Everything“.

There was also wonderful, and much appreciated coverage by:

http://techliberation.com/2008/12/05/obama-cto-might-want-to-check-out-dcs-cto/

http://gobycycle-cogblog.blogspot.com/

http://www.traffic-internet.net/webmasters/les-joyaux-de-la-couronne-n’appartiennent-a-personne_2368.html

 http://humanword.net/?p=818

http://www.input.com/blogs/public/index.cfm/2008/11/21/DC-CTO-Vivek-Kundra-Shares-his-Vision-of-Government-at-INPUTs-Executive-Breakfast

 http://library2.usask.ca/~fichter/blog_on_the_side/2008/11/bumper-crop-of-apps-from-open-access-to.html

 http://torontoist.com/2008/11/toronto_20.php

 http://www.nextgov.com/nextgov/ng_20081126_1117.php

 http://www.personaldemocracy.com/blog/entry/2204/daily_digest_obama_looking_eager_to_open_1600_pennsylvania_avenue

 http://www.techpresident.com/blog/entry/33274/daily_digest_reconsidering_the_revolution_s_small_donor_base

 http://anthonydwilliams.com/2008/11/25/city-of-toronto-web-20-summit-starts-tomorrow/

 http://www.wtop.com/?nid=25&sid=1525628

 http://blog.executivebiz.com/vivek-kundra-bringing-the-digital-public-square-to-you/

 http://www.techpresident.com/blog/entry/33270/district_of_columbia_gives_obama_model_for_effective_transparency_strategy

 http://www.kapustabrothers.com/2008/11/23/dc-government-innovation-contest-park-it-dc/

 http://justanothercustomer.com/columbia-20/113/

 http://www.personaldemocracy.com/node/2194

 http://itp.nyu.edu/alumniblender/2008/11/22/apps-for-democracy-an-idea-for-this-time-and-place/

 http://www.ctovision.com/2008/11/vivek-kundravivek-kundra-was-appointed-by-mayor-adrian-m-fenty-on-march-27-2007-to-the-cabinet-post-of-chief-technology-of.html

 http://dorobekinsider.com/2008/11/20/apps-for-democracy-and-my-recommendation-for-obamas-cto/

 http://www.socialtimes.com/2008/11/clash-idealists-realists-dc/

http://techpresident.personaldemocracy.com/blog/entry/33251/daily_digest_if_obama_and_the_netroots_were_in_a_relationship_on_facebook

http://www.federalnewsradio.com/index.php?nid=364&sid=1521715

 http://www.govtech.com/gt/articles/562918

 http://2ohreally.com/2008/11/apps-for-democracy/

 http://www.idealgovernment.com/index.php/blog/apps_for_democracy_us/

 http://www.collaborationproject.org/pages/viewpage.action?pageId=15073284

 http://visiblegovernment.ca/index.php?option=com_content&task=view&id=51&Itemid=29

 http://gisdk.blogspot.com/2008/11/apps-for-democracy-contest-mashes-up.html

 http://www.worldchanging.com/archives/009055.html

 http://www.govtechblogs.com/fastgov/2008/11/the-other-peoples-choice-award.php

http://blackturtlemedia.blogspot.com/2008/11/apps-for-democracy-winners.html

http://techinsider.nextgov.com/2008/11/new_cto_nbd.php
 http://sla-divisions.typepad.com/government_information/2008/11/uk-and-dc-gover.html

http://www.delawonk.com/?p=136

 http://eastcoastblogging.com/2008/11/17/is-apps-for-democracy-a-new-model-for-innovation/

 http://oaksquareresources.com/ttw/

 http://blog.socialactions.com/profiles/blogs/social-actions-roundup-16

 http://www.publicdata.gr/?p=111

 http://geomantic.org/blog/2008/11/15/miscellaneous-links-15-november/

 http://voices.washingtonpost.com/posttech/2008/11/districts_cto_gets_award.html?nav=rss_blog

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iStrategyLabs Has a Sister and She’s a Youth Marketing Firm

logosolofinal iStrategyLabs Has a Sister and Shes a Youth Marketing FirmDid you know that iStrategyLabs has a sister marketing company that we work with closely on youth marketing campaigns?

You probably don’t, so it’s our pleasure to introduce you to Youth Marketing Connection. We’ve been tackling client’s problems together since day 1 of iStrategyLabs; they were our first client and we now have one of their Principles working side by side with us in our new lab in Dupont Circle, while the rest of their team resides in sunny Boston, MA. This is the 3rd client that’s turned into a partner (we really like our clients and they really like us)!

So here are some important things to know about Youth Marketing and iStrategyLabs collaboration:

1) Youth Marketing recently hired iStrategyLabs give them a shiny new brand as they’ve existed under a different one for 15 years and they needed a better way to reflect their dominant position as the leader in the youth marketing space. In less than 30 days we:ymc iStrategyLabs Has a Sister and Shes a Youth Marketing Firm

  • Renamed them to “Youth Marketing Connection”
  • Developed a sweet tag line - “Engaging. Authentic. Relevant.”
  • Developed full brand identity and style guide including all the copy necessary for marketing materials
  • Secured a great URL (youthmarketing.com), built them a new website (more props to Scott on this!)
  • Provided a initial SEO/SMO implementation
  • Took them from #7 in Google search for their most important keyword to #2 within a month
  • Provided a social media marketing strategy

2) Youth Marketing executes experiential marketing programs focused on the 14-24 year old youth culture domestically and internationally (if you’ve ever seen my updates about being in Cancun, Acapulco, the Bahamas, Florida, Tahoa etc. it’s because I was working with these guys on something fun).

3) For quick reference Youth Marketing Connection provides the follow 4 core services - and iStrategyLabs juices this stuff up with smart digital strategy:

ymsservices iStrategyLabs Has a Sister and Shes a Youth Marketing Firm

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