Archive for the ‘Experiential Marketing’ Category

Big Ideas Big Action (BIBA) Presentations and Photos

By Peter Corbett on February 4th, 2010

Posted in
Community Development, Experiential Marketing, Innovation Design, Interactive Strategy, Speaking Engagements

I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will be live shortly.

Photos:

Photo Set 1 (Courtesy Barry & Heidi Page)

Photo Set 2 (Courtesy Jen Consalvo)

Photo Set 3 (Courtesy Jen Consalvo)

Photo Set 4 (Courtesy Kathleen Smith)

Photo Set 5 (Courtesy Nick Witmoyer)

Posts:

http://cjnblog.squarespace.com/blog/2010/2/4/big-ideas-big-action.html

http://ericaamerica.com/2010/02/03/big-ideas-big-action-capital-ideation/ [Video]

http://blog.mydailylesson.com/?p=107

Presentations and Videos:

BIBA Presentation: Any Carvin, Sr. Social Media Strategist, NPR

BIBA Presentation: Philippa Hughes

BIBA Presentation: Peter Corbett – “Ideation and Concepting Techniques to Help You Conquer the World”

BIBA Presentation: Mark Drapeau, Director of Innovative Social Engagement, Microsoft

BIBA Presentation: Tim O’Shaughnessy, CEO of LivingSocial

BIBA Presentation: Steve Moore, CEO, WDCEP

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Get Ready for Big Ideas Big Action (BIBA) – An Experimental Conference

By Peter Corbett on January 26th, 2010

Posted in
Community Development, Content Creation, Digital Word of Mouth, Experiential Marketing, Innovation Design, blog

For those of you attending BIBA next week in DC – we thought it would be helpful to give you a quick insight into what all will go down.

Check out the guide below or download a PDF here. A map of where the Woolly Mammoth Theater is located can be found here.

See you soon and use #gobiba for all social media tags!

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Terra Cotta Warriors Invade DC!

By Peter Corbett on November 30th, 2009

Posted in
Digital Word of Mouth, Experiential Marketing, Social Media Marketing

Sometimes is hard to call what we do at iStrategyLabs a ‘job’ or ‘work’. We have way to much fun for those words to apply. For sure we work really hard though – and one thing that’s been keeping up super busy over the past few weeks is Destination DC’s Weekend Warrior campaign.

Perhaps you’re aware that National Geographic Museum is hosting Terra Cotta Warriors: Guardians of China’s First Emperor, an exhibition featuring treasures from the tomb complex of China’s first emperor, Qin Shihuangdi, including 15 life-size figures, weapons, armor, coins, and more.

What you may not know is that there are a number of ways to win a “Golden Weekend Get-away” courtesy of Destination DC. Here’s how:

1. If you’re on twitter, copy the link “http://bit.ly/warriorsdc” and tweet that along with a reason you want to come to DC. One lucky twitter user will win the following: two (2) night weekend stay at The Madison, A Loews Hotel, two (2) round-trip Amtrak tickets to DC, two (2) any-day, anytime tickets to the Terra Cotta Warriors exhibition at National Geographic Museum, two (2) tickets to the International Spy Museum, two (2) tickets for an Opentop Sightseeing City Tour. << You have until 12/3 to enter!

2. If you’re in Baltimore, Philadelphia or New York City – look out for a Terra Cotta Warrior invasion! If you capture a mini-terra cotta warrior, there’s an attached flag with a code that could unlock one of three Golden Weekend Get-away’s.

Here’s what they look like:

DSC_0032

Baltimore was invaded last week and NYC is happening NOW (11/30)!

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