Category Archives: Experiential Marketing
Digital Capital Week: An Experiment in Mass Collaboration
This June iStrategyLabs embarked on one of its biggest experiments yet. In collaboration with Shiny Heart Ventures, we threw our full weight into producing a 10 day festival called Digital Capital Week. In 3.5 months time, driven purely by word-of-mouth, we spawned a 6,000 person experience that will shape the nations capital for years to [...]
Posted in Community Development, Digital Word of Mouth, Experiential Marketing...
Big Ideas Big Action (BIBA) Presentations and Photos
I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will [...]
Posted in Community Development, Experiential Marketing, Innovation Design...
Get Ready for Big Ideas Big Action (BIBA) – An Experimental Conference
For those of you attending BIBA next week in DC – we thought it would be helpful to give you a quick insight into what all will go down. Check out the guide below or download a PDF here. A map of where the Woolly Mammoth Theater is located can be found here. See you [...]
Posted in Community Development, Content Creation, Digital Word of Mouth...
Terra Cotta Warriors Invade DC!
Sometimes is hard to call what we do at iStrategyLabs a ‘job’ or ‘work’. We have way to much fun for those words to apply. For sure we work really hard though – and one thing that’s been keeping up super busy over the past few weeks is Destination DC’s Weekend Warrior campaign. Perhaps you’re [...]
iStrategyLabs Call for Talent: Producers, Hardware Hackers, Stuntmen, Artists and Creative Technologists of All Kinds