Category Archives: Experiential Marketing

Ford’s Tweeting Cake and the Rise of Social Machines

We recently had the good fortune of working with Ford as our presenting sponsor of DCWEEK – our 10,000+ person festival focused on bringing together designers, developers and entrepreneurs to do great things together. Check out the sweet recap video: Ford was the perfect fit of DCWEEK because they continue to push the envelope using [...]

Posted in Experiential Marketing, Our Work, Social App Dev, Social Data Visualization...

Social Media Week – Coming to DC Next February

We are delighted to announce that iStrategyLabs has been selected to produce Washington DC’s inaugural Social Media Week, joining the ranks of other major cities New York, San Francisco, Miami, Toronto, London, Paris, Rome, Hong Kong, Tokyo, Singapore, and Sao Paulo. From the dynamic and growing influence of our new Asian partners to seasoned Social Media Week hosts, this [...]

Posted in blog, Community Development, Content Creation, Digital Word of Mouth...

Using Foursquare to Open a LockBox with a Check-in

This is an early demo of a physical marketing technology project we’re working on that will let us control physical space with a simple Foursquare Check-in. The technology components include a python script, an arduino board, and a simple servo.

Posted in Experiential Marketing, Innovation Design

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Social Experiment: @honesttea to launch Honest Cities on July 19th

We’re HONESTly delighted to be working with Honest Tea this summer in preparation for an exciting national campaign. On July 19th Honest Tea will launch their Honest Cities campaign — where we’ll track the real-time honesty of 12 cities and the web through a to-be-announced secret mechanism. We’re still working hard on all the campaign [...]

Posted in Digital Word of Mouth, Experiential Marketing, Our Work, Social App Dev