<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>iStrategyLabs &#187; Experiential Marketing</title>
	<atom:link href="http://www.istrategylabs.com/category/experiential-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.istrategylabs.com</link>
	<description>An Idea Foundry</description>
	<lastBuildDate>Mon, 22 Mar 2010 00:19:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Big Ideas Big Action (BIBA) Presentations and Photos</title>
		<link>http://www.istrategylabs.com/2010/02/big-ideas-big-action-biba-presentations-and-photos/</link>
		<comments>http://www.istrategylabs.com/2010/02/big-ideas-big-action-biba-presentations-and-photos/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 01:36:15 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Community Development]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Innovation Design]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Speaking Engagements]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1586</guid>
		<description><![CDATA[I fully intended to provide a detailed recap of the BIBA experience &#8211; but alas, Frank Gruber has done such a good job in this post I don&#8217;t really see the point. Below you&#8217;ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2010/02/big-ideas-big-action-biba-presentations-and-photos/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Ready for Big Ideas Big Action (BIBA) &#8211; An Experimental Conference</title>
		<link>http://www.istrategylabs.com/2010/01/get-ready-for-big-ideas-big-action-biba-an-experimental-conference/</link>
		<comments>http://www.istrategylabs.com/2010/01/get-ready-for-big-ideas-big-action-biba-an-experimental-conference/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:46:19 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Community Development]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Innovation Design]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1576</guid>
		<description><![CDATA[For those of you attending BIBA next week in DC &#8211; we thought it would be helpful to give you a quick insight into what all will go down.
Check out the guide below or download a PDF here. A map of where the Woolly Mammoth Theater is located can be found here.
See you soon and [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2010/01/get-ready-for-big-ideas-big-action-biba-an-experimental-conference/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Terra Cotta Warriors Invade DC!</title>
		<link>http://www.istrategylabs.com/2009/11/terra-cotta-warriors-invade-dc/</link>
		<comments>http://www.istrategylabs.com/2009/11/terra-cotta-warriors-invade-dc/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:21:15 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1507</guid>
		<description><![CDATA[
Sometimes is hard to call what we do at iStrategyLabs a &#8216;job&#8217; or &#8216;work&#8217;. We have way to much fun for those words to apply. For sure we work really hard though &#8211; and one thing that&#8217;s been keeping up super busy over the past few weeks is Destination DC&#8217;s Weekend Warrior campaign.
Perhaps you&#8217;re aware [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/11/terra-cotta-warriors-invade-dc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iStrategyLabs Goes Bi-Coastal With Chris Heuer as San Francisco Lead</title>
		<link>http://www.istrategylabs.com/2009/10/istrategylabs-goes-bi-coastal-with-chris-heuer-as-san-francisco-lead/</link>
		<comments>http://www.istrategylabs.com/2009/10/istrategylabs-goes-bi-coastal-with-chris-heuer-as-san-francisco-lead/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:18:59 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Community Development]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Innovation Design]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1409</guid>
		<description><![CDATA[I&#8217;d like to introduce you to the latest addition to the iStrategyLabs family: Chris Heuer. He is now the Director of our San Francisco office. If you read his most recent post &#8220;Market Engagement Optimization (MEO) and NetTrust Score&#8221; you&#8217;ll see why we&#8217;re so excited to tap his brilliance and collaborate with him from here [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/10/istrategylabs-goes-bi-coastal-with-chris-heuer-as-san-francisco-lead/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing at the NASDAQ MarketSite</title>
		<link>http://www.istrategylabs.com/2009/08/social-media-marketing-at-the-nasdaq-marketsite/</link>
		<comments>http://www.istrategylabs.com/2009/08/social-media-marketing-at-the-nasdaq-marketsite/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:38:05 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Community Development]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Influencer Outreach]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1364</guid>
		<description><![CDATA[When people ask me what iStrategyLabs does I usually say the following:
&#8220;We bring communities together online and off, adding value to them in order to stimulate word of mouth in an authentic and relevant way.&#8221;  So how does that actually play out?
With the example of NASDAQ, we painstakingly integrated streaming financial data into the [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/08/social-media-marketing-at-the-nasdaq-marketsite/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges</title>
		<link>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/</link>
		<comments>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:38:07 +0000</pubDate>
		<dc:creator>DJ Saul</dc:creator>
				<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1223</guid>
		<description><![CDATA[In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!).  We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NASDAQ to Stream Real-Time Data to StockTwits and Twitter</title>
		<link>http://www.istrategylabs.com/2009/08/nasdaq-to-stream-real-time-data-to-stocktwits-and-twitter/</link>
		<comments>http://www.istrategylabs.com/2009/08/nasdaq-to-stream-real-time-data-to-stocktwits-and-twitter/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:02:26 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1166</guid>
		<description><![CDATA[
Today, iStrategyLabs and NASDAQ OMX introduced NASDAQ Data Junkies, a social media promotion that leverages NASDAQ’s real-time data products in order to deliver streaming stock quotes using the social media community Twitter. The Data Junkies campaign will allow Twitter users to send direct messages to @DataJunkies to receive quotes, as well as to see real-time [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/08/nasdaq-to-stream-real-time-data-to-stocktwits-and-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Viral Loops and Facebook Engagement Ads</title>
		<link>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/</link>
		<comments>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:45:40 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1069</guid>
		<description><![CDATA[My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We&#8217;ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can&#8217;t share it.
However, the following two graphics are general enough that they&#8217;ll give [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Government 2.0: The Rise of Citizen Innovation Through Open Data</title>
		<link>http://www.istrategylabs.com/2008/12/government-20-the-rise-of-citizen-innovation-through-open-data/</link>
		<comments>http://www.istrategylabs.com/2008/12/government-20-the-rise-of-citizen-innovation-through-open-data/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 00:01:04 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/government-20-the-rise-of-citizen-innovation-through-open-data/</guid>
		<description><![CDATA[If you&#8217;re a regular reader of this blog you&#8217;re aware of the Apps for Democracy contest we recently wrapped up for DC.gov that resulted in 47 applications developed, representing $2,000,000+ in value and a 4000% ROI. Since the end of the contest a couple weeks ago we&#8217;ve seen a surge of interest (116 blog posts/articles/radio [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2008/12/government-20-the-rise-of-citizen-innovation-through-open-data/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>iStrategyLabs Has a Sister and She&#8217;s a Youth Marketing Firm</title>
		<link>http://www.istrategylabs.com/2008/10/istrategylabs-has-a-sister-and-shes-a-youth-marketing-firm/</link>
		<comments>http://www.istrategylabs.com/2008/10/istrategylabs-has-a-sister-and-shes-a-youth-marketing-firm/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:09:02 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/istrategylabs-has-a-sister-and-shes-a-youth-marketing-firm/</guid>
		<description><![CDATA[Did you know that iStrategyLabs has a sister marketing company that we work with closely on youth marketing campaigns?
You probably don&#8217;t, so it&#8217;s our pleasure to introduce you to Youth Marketing Connection. We&#8217;ve been tackling client&#8217;s problems together since day 1 of iStrategyLabs; they were our first client and we now have one of their [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2008/10/istrategylabs-has-a-sister-and-shes-a-youth-marketing-firm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
