Category Archives: Experiential Marketing
Social Media Marketing at the NASDAQ MarketSite
When people ask me what iStrategyLabs does I usually say the following: “We bring communities together online and off, adding value to them in order to stimulate word of mouth in an authentic and relevant way.” So how does that actually play out? With the example of NASDAQ, we painstakingly integrated streaming financial data into [...]
Posted in Community Development, Digital Word of Mouth, Experiential Marketing...
2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges
In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!). We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]
Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
NASDAQ to Stream Real-Time Data to StockTwits and Twitter
Today, iStrategyLabs and NASDAQ OMX introduced NASDAQ Data Junkies, a social media promotion that leverages NASDAQ’s real-time data products in order to deliver streaming stock quotes using the social media community Twitter. The Data Junkies campaign will allow Twitter users to send direct messages to @DataJunkies to receive quotes, as well as to see real-time [...]
Posted in Digital Word of Mouth, Experiential Marketing, Interactive Strategy...
Viral Loops and Facebook Engagement Ads
My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it. However, the following two graphics are general enough that they’ll [...]
Posted in Digital Word of Mouth, Experiential Marketing, Interactive Strategy...
iStrategyLabs Goes Bi-Coastal With Chris Heuer as San Francisco Lead