Category Archives: Influencer Identification

Washingtonian Tech Titans 2011: The Missing Names

While, I’m honored to be included again in this year’s Washingtonian Tech Titan’s list — billed as the 100 leaders of Washington’s Tech World — there’s never enough room, or enough time, to find all those who should be included. I personally would give up my spot as the “founder of Twin Tech” — a [...]

Posted in Community Development, Economic Development, Influencer Identification...

Social Media Analysis of the State of the Net Conference

The two-day State of the Net Conference wrapped up last Wednesday, January 19th, with the most comprehensive net policy agenda, prominent experts in Internet policy and law, and 500 attendees from around the country. As with most conferences these days, participants could continue discussion online by following the event’s hashtag, #SOTN. We pulled all 1,500+ [...]

Posted in blog, Buzz Monitoring, Digital Word of Mouth, Influencer Identification...

Digital + Experiential + Peer-to-Peer: Marketing American Eagle on Campus

We’re constantly beating the drum about mashing up the digital and physical worlds to create experiences that people love and can’t stop talking about. In fact, USA TODAY recently wrote a great article highlighting our work with American Eagle Outfitters and Youth Marketing Connection. Our American Eagle Outfitters work has been a great case-study for how [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth...

Measuring Linkfluence and Visual Social Media Monitoring

I LOVE buzz monitoring tools – though you probably already know that if you’ve read my posts on: Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour Buzz Monitoring and Sentiment Analysis for Disney Sentiment Analysis of Obama’s First 100 Days – 52% Positive SXSW Recap Post: Positive Vs. Negative [...]

Posted in Buzz Monitoring, Influencer Identification, Interactive Strategy...

The World's Biggest & Best Ed Tech Conference is Coming to DC

We’re happy to announce iStrategyLabs’ involvement in the National Educational Computing Conference (NECC) in Washington DC this summer. If you’re not aware of NECC 2009, it has become an annual meeting ground for more than 18,000 teachers, teacher educators, technology coordinators, library media specialists, administrators, policy makers and industry representatives. The International Society for Technology [...]

Posted in Buzz Monitoring, Community Development, Content Creation...