Going beyond buzz monitoring is really important. Sentiment analysis is certainly one of the ways to take social media monitoring a setup further, but influencer identification is really what marketers are aiming for when they put tools like ScoutLabs and Radia6 to the test.
One tool that is not well know in the US (because it’s a French technology with a limited private beta) is Linkfluence and I think it’s a really unique technology for use in social media marketing campaigns. If you want to take it for a test drive, leave a comment on this post and i’ll see what I can do. Here’s a video walk through of the tool:
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
We’re happy to announce iStrategyLabs’ involvement in the National Educational Computing Conference (NECC) in Washington DC this summer. If you’re not aware of NECC 2009, it has become an annual meeting ground for more than 18,000 teachers, teacher educators, technology coordinators, library media specialists, administrators, policy makers and industry representatives.
The International Society for Technology in Education (ISTE) asked iStrategyLabs to lead their digital marketing efforts by creating a social media footprint that would deliver value to their members/attendees pre- and post conference. Scott, Jason, and Joe have been crafting widgets, designing the blog, building a twitter following and making the most of what the social web can offer to this burgeoning tribe of ed tech enthusiasts.
There are soooo many ways to engage with fellow NECC participants, but here are just a few:
When my brother was just three, he would often roam out of the house. For hours he’d be out and about, here and there, down by the creek, over in the woods, playing in the warm sun, at a friend’s house … or just by himself. It didn’t matter much to my mom, as long as he was home by the time it was dark.
That was in 1971, the midpoint birth year for GenXers (those born in America, 1961-1981). That was when adults were busy being adults and kids, well, they were left alone to be kids.
Were a parent today to treat their three-year-old with the same nonchalant attitude, they’d risk the admonishment of other adults and possibly even intervention by government agencies or law enforcers. I don’t tell this story to make my parents – or the era – wrong, but to show, by example, how profoundly generations are impacted by the contemporary adult view toward children.
See, after 20 years of hands-off parenting and little government interest in GenX kids, that trend reversed. And fast. The next generation, Millennials (those born in America, 1982 – 2002ish), generally had quite a different childhood experience than their next-elder GenXers. For Millennial kids, many adults considered it a normal and expected parenting choice to do such things as organize playgroups for toddlers, drive their children to school and shuttle their kids to adult-supervised activities. Placing Millennial kids in safe, child-friendly, structured environments along with their peers and generational cohorts became a personal and societal priority.
Why the intro down this particular road? Well, I’m offering a perspective on the news-making headlines about how the 35-47 year-old age group is growing by leaps and bounds over on Facebook and a host of other social networking sites.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
By 
