Category Archives: Influencer Identification

November 5th, 2008 by corbett3000
4 Comments

37-year-olds in Facebook? It’s a GenX thing.

By iStrategist Jessie Newburn (Twitter, Linkedin, Facebook, JessieX Blog) When my brother was just three, he would often roam out of the house. For hours he’d be out and about, here and there, down by the creek, over in the woods, playing in the warm sun, at a friend’s house … or just by himself. [...]

Posted in Influencer Identification, Interactive Strategy, Social Network Analysis
March 24th, 2008 by corbett3000
1 Comment

iStrategyLabs Loves Making Viral Videos

You may have seen some of the hullabaloo that took place at GEICO’s iheartcavemen.com launch party at SXSW, but did you catch the paparazzi style videos that have garnered 100,000+ views on Viddler? If not, take a peek at the following, you might be interest to see what all the hubbub is about:

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
March 11th, 2008 by corbett3000
9 Comments

iHeartCavemen.com Launch Party Rocks SXSW 2008

UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos” Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone… Maybe you got one of these invites to the iHeartCavemen.com [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
January 14th, 2008 by corbett3000
4 Comments

Speaking Engagement at Media Future Now in DC

Per Andy Mirsky’s gracious invitation, Peter Corbett will be speaking at the following event: Event: Media Future Now – January 2008 Date: Tuesday, Jan. 15, 12:15-1:45pm This lunch session will focus on “Old and New: What they’re publishing and what they’re buying” — a panel discussion on how existing outlets are transitioning to the new [...]

Posted in Influencer Identification, Interactive Strategy, Social Media Marketing
December 21st, 2007 by corbett3000
2 Comments

[Video] Targeting the Social Graph

Peter Corbett, originally presented this at the the Internet Advocacy Roundtable on 12/20/2008. This video focuses on how non-profits can target their constituents via the Social Graph. The tactics presented also apply to consumer brands looking to engage their customers. Click to download a PDF of “Targeting the Social Graph” Did you find this video [...]

Posted in Content Creation, Influencer Identification, Influencer Outreach...