Category Archives: Influencer Outreach

March 24th, 2008 by corbett3000
8 Comments

The Social Media Ecology – Tools You Can Use

The Social Media Ecology is the most expansive environment on the web. There are hundreds of social networks, millions of blogs, billions of media elements in the form of photos, video, documents and audio. Oh, and let’s not forget that there are hundreds of millions of people that use various tools everyday to create, disseminate [...]

Posted in Digital Word of Mouth, Influencer Outreach, Interactive Strategy...
March 24th, 2008 by corbett3000
1 Comment

iStrategyLabs Loves Making Viral Videos

You may have seen some of the hullabaloo that took place at GEICO’s iheartcavemen.com launch party at SXSW, but did you catch the paparazzi style videos that have garnered 100,000+ views on Viddler? If not, take a peek at the following, you might be interest to see what all the hubbub is about:

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
March 11th, 2008 by corbett3000
9 Comments

iHeartCavemen.com Launch Party Rocks SXSW 2008

UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos” Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone… Maybe you got one of these invites to the iHeartCavemen.com [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
December 21st, 2007 by corbett3000
2 Comments

[Video] Targeting the Social Graph

Peter Corbett, originally presented this at the the Internet Advocacy Roundtable on 12/20/2008. This video focuses on how non-profits can target their constituents via the Social Graph. The tactics presented also apply to consumer brands looking to engage their customers. Click to download a PDF of “Targeting the Social Graph” Did you find this video [...]

Posted in Content Creation, Influencer Identification, Influencer Outreach...
December 20th, 2007 by corbett3000
2 Comments

Speaking Engagement at Internet Advocacy Roundtable

Peter Corbett’s presentation at the Internet Advocacy Roundtable can be found here: More about the event can be found here: Internet Advocacy Roundtable – Winning with Widgets December 20, 2007 3:00 PM – 5:00 PM In a world where it is getting harder and harder to bring people to your website, we can now use [...]

Posted in Influencer Identification, Influencer Outreach, Interactive Strategy...