Roughly 8 months ago facebook released their social ads platform and included a real-time audience segmentation tool that allowed you to see the universe size of the demographic/geographic/interests selection you’re targeting.At that time, I wrote a post called “Facebook Demographics Directly from Their System” showing some of the exact demographic breakouts provided by Facebook’s own user database and it turned out to be the most popular piece of research posted on iStrategyLabs. Judging by the thousands of hits, you all are thirsty for this kind of information, so here’s the update with a couple insights you might find compelling:
Insight #1: Facebook experienced 32% growth in US users in 10 months.
Insight #2: Facebook is experiencing explosive growth in the 25-34, 35-54 and 55+ age groups. The 35-54 year old segment grew 172.9% in 10 months - the other two mentioned are growing at a rate of 97%+.
Insight #3: Major metropolitan areas are beating Facebook’s average user growth rate, and Houston is growing the fastest at a 170.3% clip.
The Social Media Ecology is the most expansive environment on the web. There are hundreds of social networks, millions of blogs, billions of media elements in the form of photos, video, documents and audio. Oh, and let’s not forget that there are hundreds of millions of people that use various tools everyday to create, disseminate and consume social media.
We use lots of tools for our client work, personal explorations and day to day functioning as digital strategists. The graphic below is quick look at some of the tools we use to do what we do. Are there tools not on here that you use to create, distribute and consume social media? Please leave a comment!
Click to view a larger image:
Thank you to the following folks for contributing insight during the drafting process:
