Category Archives: Interactive Strategy

Thought for Food 2012 Campaign [Video]

When you have a global message related to a global problem – you need content that can reach far and wide across the web. Syngenta tapped iStrategyLabs to build the campaign strategy, creative materials, website and animation for their 2012 Thought for Food Campaign which seeks to raise awareness among youth about global hunger. The [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy, Our Work

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Infographic: What Do College Students Like on Facebook?

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...

Pinkberry Swirls into DC

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Sign up for an Invite to Join Personal and Choose to Own Your Data

How many times have you forgotten your bank, insurance, or loan details? Had to explain to a house guest how to get to your apartment? Sent friends recommendations for your favorite restaurants? Imagine all that information could be easily accessibly in a secure location. DC based start-up Personal (request a beta invite) will help you [...]

Posted in Brand Strategy, Content Creation, Interactive Strategy, Our Work