Archive for the ‘Interactive Strategy’ Category

Big Ideas Big Action (BIBA) Presentations and Photos

By Peter Corbett on February 4th, 2010

Posted in
Community Development, Experiential Marketing, Innovation Design, Interactive Strategy, Speaking Engagements

I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will be live shortly.

Photos:

Photo Set 1 (Courtesy Barry & Heidi Page)

Photo Set 2 (Courtesy Jen Consalvo)

Photo Set 3 (Courtesy Jen Consalvo)

Photo Set 4 (Courtesy Kathleen Smith)

Photo Set 5 (Courtesy Nick Witmoyer)

Posts:

http://cjnblog.squarespace.com/blog/2010/2/4/big-ideas-big-action.html

http://ericaamerica.com/2010/02/03/big-ideas-big-action-capital-ideation/ [Video]

http://blog.mydailylesson.com/?p=107

Presentations and Videos:

BIBA Presentation: Any Carvin, Sr. Social Media Strategist, NPR

BIBA Presentation: Philippa Hughes

BIBA Presentation: Peter Corbett – “Ideation and Concepting Techniques to Help You Conquer the World”

BIBA Presentation: Mark Drapeau, Director of Innovative Social Engagement, Microsoft

BIBA Presentation: Tim O’Shaughnessy, CEO of LivingSocial

BIBA Presentation: Steve Moore, CEO, WDCEP

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10 Tools in 10 Minutes to Help You CRUSH-IT at Marketing

By Peter Corbett on January 30th, 2010

Posted in
Digital Word of Mouth, Interactive Strategy, Speaking Engagements

I gave the following presentation at the StartupScramble put on by Ashoka’s Youth Venture. I hope it’s useful to budding entrepreneurs and business students who are looking for some smart ways to garner insights on the web that feed back into your marketing efforts.

10 Tools in 10 Minutes to Help You CRUSH-IT at Marketing

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Big Ideas, Big Action. Say hello to BIBA!

By Peter Corbett on December 2nd, 2009

Posted in
Community Development, Content Creation, Innovation Design, Interactive Strategy, Speaking Engagements

HEADER

In keeping with the iStrategyLabs tradition of doing things differently, we decided to create a conference to help people generate new ideas, and bring them to life with others who can help. This is the kind of thing we do for our clients/ourselves everyday – and we want to teach you how to do it too.

A deeper explanation follows, but if you’re running short  on time, here are the short cuts:

So…the details:

What is BIBA?

BIBA (Big Ideas Big Action) is a conference – soft of. Sure, technically BIBA is a conference. But it’s way more than that. BIBA is a place for big brains to explore big ideas and plan for big action. It’s one day you won’t want to miss.

Who is behind BIBA?

BIBA was created by iStrategyLabs for the sole purpose of helping people understand how to create new and important ideas and bring them to life. BIBA is co-hosted by FedScoop – a full-service government media and marketing company, specializing in government IT.

Who are the sponsors?sponsors

BIBA has been made possible by the generosity of our platinum sponsors Intel, Microsoft, and Citrix. Other sponsorship tiers are available. Please contact dj@istrategylabs.com for more details.

What else should I know?

The participants at BIBA will help you build something new, or refresh something old. You can attend, but you must share ideas and plan for doing something that matters.
You will leave excited, invigorated, and connected to a group of people that will support your .com, .gov, and/or .org initiative. This is an event that will help train you to think creatively, generate new ideas for your business/organization, and bring those ideas to life.

How do I register and what is the cost?
You can register to attend at http://biba.eventbrite.com. Government employees can attend for free (valid .gov or .mil email address required upon registration). 50 tickets will be available for $100. The remaining tickets will be $250. There are 265 tickets available.

What’s the format?

The Morning

The morning of BIBA is meant to teach and inspire you. You’ll hear about some “Big Ideas in the Wild” – these are stories of real doers who’ve brought something new to life and changed the world. You’ll also learn how Ideation (the act of creating ideas) works, and how to take raw ideas and shape them into robust concepts. The idea-focused sessions will be followed by “Big Action Planning” sessions meant to help provide insight into project planning, budgeting, and management approaches for digital and physical projects.

Lastly, participants from Intel and Microsoft will share with us their own internal innovation methods that help their companies remain at the forefront of the tech industry. By lunch time, you’ll be jumping out of your seat, ready to start sketching your ideas, concepts, and action plans with fellow BIBA participants.

The Afternoon

This is where the rubber meets the road. We’re going to split the massive and elegant Woolly Mammoth Theatre space into distinct sectors where participants focused on .com, .org/.edu, or .gov initiatives can collaborate together. You’ll also use a sticker to indicate if you’re generally an ‘idea generator’ or ‘idea needer’ – this method will let people find one another to help them think through specific issues and build new ideas, concepts, and action plans.

Mid-afternoon, you’ll check back in with the group in the main theatre – presenting initial concepts and connecting with new collaborators who will help you during the rest of the conference, and beyond. By 5pm, we’ll be a bit exhausted, but those ready for a second wind will venture out into Chinatown for happy hour and/or to grab a bite to eat.

What’s the schedule and roster of speakers?

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