The Social Media Ecology is the most expansive environment on the web. There are hundreds of social networks, millions of blogs, billions of media elements in the form of photos, video, documents and audio. Oh, and let’s not forget that there are hundreds of millions of people that use various tools everyday to create, disseminate and consume social media.

We use lots of tools for our client work, personal explorations and day to day functioning as digital strategists. The graphic below is quick look at some of the tools we use to do what we do. Are there tools not on here that you use to create, distribute and consume social media? Please leave a comment!

Click to view a larger image:

Thank you to the following folks for contributing insight during the drafting process:

DrBaher, squasher98, Jess3, Nick O’Neill, dotchill, erinbyrne, jfc3

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You may have seen some of the hullabaloo that took place at GEICO’s iheartcavemen.com launch party at SXSW, but did you catch the paparazzi style videos that have garnered 100,000+ views on Viddler? If not, take a peek at the following, you might be interest to see what all the hubbub is about:

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UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos”

Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone…

Maybe you got one of these invites to the iHeartCavemen.com launch party:

If you were there, you would have seen Marty the caveman crash the Facebook party and steal the girls form the line at the door:

Marty Crashes Facebook Party @ SXSW

He then told iJustine that he loves ‘chocolate and young ladies’:

iJustine Asked Marty the Cavemen about his favorite Snack

Next, he got pissed at Chris Heuer for saying all cavemen look the same:

Chris Heuer Offends Marty the Cavemen @ SXSW

Then get got hit on by a whole lot of very beautiful and talented tech girls:

Marty the Caveman is Viciously Molested @ SXSW

Marty Loves Tech Girls @ SXSW

Marty Luvs Caroline McCarty & Rana Sobhany @ SXSW

Marty the Caveman Gets Crushed by Hot Girls @ SXSW

Somewhere along that way, he found wingmen in Robert Scoble and Pete Cashmore:

Marty the Caveman Calls Scoble and Cashmore “Big Tamales”

Robert Scoble Loves Cavemen

And at the end of the night he met a special girl - iJustine - and left us all wondering what kind of match they would make:

iJustine Gets Hit on by Marty the Caveman @ SXSW

Wondering what you’d look like as a caveman? Or what your cavebaby might look like?

Checkout www.iheartcavemen.com and find out.

Any questions regarding this experience or the site, please contact Peter Corbett.

What did you think about Marty and the experience?

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