Category Archives: Interactive Strategy

The Sweetlife Festival: Social Experience Design for One Sweet Show

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...

FaceBowl: A Trash Talking Social Ads Battle

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...

2011 Facebook Demographics and Statistics – Including Federal Employees and Gays in the Military

Forgive me but I tried to go for the longest post title in history. We’ve been granularly tracking Facebook’s growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 146  million US based users. The following data shows the growth rates of various userbases in [...]

Posted in Interactive Strategy, Social Media Marketing, Social Network Analysis

Digital + Experiential + Peer-to-Peer: Marketing American Eagle on Campus

We’re constantly beating the drum about mashing up the digital and physical worlds to create experiences that people love and can’t stop talking about. In fact, USA TODAY recently wrote a great article highlighting our work with American Eagle Outfitters and Youth Marketing Connection. Our American Eagle Outfitters work has been a great case-study for how [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth...

Facebook Demographics and Statistics Report June 2010 – Privacy Concerns Don't Stop Growth

I’ve been wondering if the recent backlash related to Facebook’s privacy settings would hurt the service. Over the past 5 months at least, it has not.
Facebook continues to grow and this addition of our Facebook Demographics and Statistics report shows growth across all ages:

Posted in Brand Strategy, Interactive Strategy, Social Network Analysis