Peter Corbett originally presented this at Media Future Now in Washington, DC on 1/15/2008.
This video discusses the increasing importance of Social Media and it’s effects on publishers. The video also contains information on what the Social Graph is and how to leverage it for marketing purposes.
Peter Corbett, originally presented this at the the Internet Advocacy Roundtable on 12/20/2008. This video focuses on how non-profits can target their constituents via the Social Graph. The tactics presented also apply to consumer brands looking to engage their customers.