Jan 21

Peter Corbett originally presented this at Media Future Now in Washington, DC on 1/15/2008.

This video discusses the increasing importance of Social Media and it’s effects on publishers. The video also contains information on what the Social Graph is and how to leverage it for marketing purposes.

Click to download a PDF of “The Rise of Social Media”

Did you find this video interesting? Leave a comment below, or directly in the video timeline!

Dec 21

Peter Corbett, originally presented this at the the Internet Advocacy Roundtable on 12/20/2008. This video focuses on how non-profits can target their constituents via the Social Graph. The tactics presented also apply to consumer brands looking to engage their customers.

Click to download a PDF of “Targeting the Social Graph”

Did you find this video interesting? Leave a comment below, or directly in the video timeline!

Oct 25

This evening I enjoyed guest lecturing at Georgetown University’s School of Continuing Studies on the topic of Integrated Marketing Strategy.

The full presentation is here:

Integrated Marketing Strategy

A short except of the my lecture can be found here:

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