You may have seen some of the hullabaloo that took place at GEICO’s iheartcavemen.com launch party at SXSW, but did you catch the paparazzi style videos that have garnered 100,000+ views on Viddler? If not, take a peek at the following, you might be interest to see what all the hubbub is about:
UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos”
Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone…
Maybe you got one of these invites to the iHeartCavemen.com launch party:
If you were there, you would have seen Marty the caveman crash the Facebook party and steal the girls form the line at the door:
Marty Crashes Facebook Party @ SXSW
He then told iJustine that he loves ‘chocolate and young ladies’:
iJustine Asked Marty the Cavemen about his favorite Snack
Next, he got pissed at Chris Heuer for saying all cavemen look the same:
Chris Heuer Offends Marty the Cavemen @ SXSW
Then get got hit on by a whole lot of very beautiful and talented tech girls:
Marty the Caveman is Viciously Molested @ SXSW
Marty Luvs Caroline McCarty & Rana Sobhany @ SXSW
Marty the Caveman Gets Crushed by Hot Girls @ SXSW
Somewhere along that way, he found wingmen in Robert Scoble and Pete Cashmore:
Marty the Caveman Calls Scoble and Cashmore “Big Tamales”
And at the end of the night he met a special girl - iJustine - and left us all wondering what kind of match they would make:
iJustine Gets Hit on by Marty the Caveman @ SXSW
Wondering what you’d look like as a caveman? Or what your cavebaby might look like?
Checkout www.iheartcavemen.com and find out.
Any questions regarding this experience or the site, please contact Peter Corbett.
What did you think about Marty and the experience?
Peter Corbett originally presented this at Media Future Now in Washington, DC on 1/15/2008.
This video discusses the increasing importance of Social Media and it’s effects on publishers. The video also contains information on what the Social Graph is and how to leverage it for marketing purposes.
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