Peter Corbett, originally presented this at the the Internet Advocacy Roundtable on 12/20/2008. This video focuses on how non-profits can target their constituents via the Social Graph. The tactics presented also apply to consumer brands looking to engage their customers.
Click to download a PDF of “Targeting the Social Graph”
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This evening I enjoyed guest lecturing at Georgetown University’s School of Continuing Studies on the topic of Integrated Marketing Strategy.
The full presentation is here:
A short except of the my lecture can be found here:
I had the honor of teaching a component of George Washington University’s Executive Development Program “Offline to Online - Tourism Marketing Program” on 10/18 at their business school.
Thank you to Michael Pusateri of Vantage Strategy for organizing and leading the class.
It was a jam packed day from 9am to 6pm, and I only had the chance to present “Social Media for Brand Marketers” which is copied below. My “Online Media Planning and Buying” presentation here as well:
Next up is a guest lecture at Georgetown University’s business school. I’ll upload that pdf as well. Make sure you get the update by subscribing to the feed via RSS or email (upper right hand corner of the page).