Category Archives: Sentiment Analysis

FaceBowl: A Trash Talking Social Ads Battle

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...

75% Positive Sentiment on Healthcare in the Blogosphere

Like many of us inside the beltway here in DC – you may be glued to your TV, twitter streams and social media monitoring tools trying to gulp down some of the information coming at us about health care reform. Leaving my personal views aside, I thought it might be interesting to gauge the general [...]

Posted in Buzz Monitoring, Sentiment Analysis, Social Media Monitoring

Measuring Linkfluence and Visual Social Media Monitoring

I LOVE buzz monitoring tools – though you probably already know that if you’ve read my posts on: Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour Buzz Monitoring and Sentiment Analysis for Disney Sentiment Analysis of Obama’s First 100 Days – 52% Positive SXSW Recap Post: Positive Vs. Negative [...]

Posted in Buzz Monitoring, Influencer Identification, Interactive Strategy...

Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour

One of the things we like to track with Scoutlabs is the gain in Share of Voice a brand has over the course of a campaign. Social media monitoring is one thing, but when put in the context of your competitive set, you can quickly see how a brand is dominated by its competitors online. [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Sentiment Analysis...

Buzz Monitoring and Sentiment Analysis for Disney

The following graphics represent the first piece of what would be a full social media audit for Disney. They’re not a client, but they’re a brand I love and grew up with, so I thought it might be interesting to see how the web felt about them. This is a custom report I built using [...]

Posted in Buzz Monitoring, Sentiment Analysis