Category Archives: Sentiment Analysis

March 21st, 2010Peter Corbett
4 Comments

75% Positive Sentiment on Healthcare in the Blogosphere

Like many of us inside the beltway here in DC – you may be glued to your TV, twitter streams and social media monitoring tools trying to gulp down some of the information coming at us about health care reform. Leaving my personal views aside, I thought it might be interesting to gauge the general [...]
Posted in Buzz Monitoring, Sentiment Analysis, Social Media Monitoring
May 19th, 2009Peter Corbett
5 Comments

Social Media Share of Voice – Converse, Adidas, New Balance, Nike and Under Armour

One of the things we like to track with Scoutlabs is the gain in Share of Voice a brand has over the course of a campaign. Social media monitoring is one thing, but when put in the context of your competitive set, you can quickly see how a brand is dominated by its competitors online. [...]
Posted in Buzz Monitoring, Digital Word of Mouth, Sentiment Analysis...
May 18th, 2009Peter Corbett
3 Comments

Buzz Monitoring and Sentiment Analysis for Disney

The following graphics represent the first piece of what would be a full social media audit for Disney. They’re not a client, but they’re a brand I love and grew up with, so I thought it might be interesting to see how the web felt about them. This is a custom report I built using [...]
Posted in Buzz Monitoring, Sentiment Analysis
May 11th, 2009Peter Corbett
4 Comments

Sentiment Analysis of Obama's First 100 Days – 52% Positive

In celebration of the 10 day anniversary of Barack Obama’s first 100 days in office, I felt compelled to create a quick sentiment analysis related to his performance Parameters: -Used ScoutLab‘s index of 86,106 positive and negative posts containing the word “Obama” and ignored ~860k posts with neutral sentiment -Date range was January 20th, 2009 [...]
Posted in Buzz Monitoring, Sentiment Analysis