Category Archives: Social App Dev

Grandstand Rocks SXSW: Accelerator Presentation + Most Buzz!

iStrategyLabs’s Grandstand product team has been pushing hard at SXSW. On Friday we sprang onto the scene landing at #2 then #1 most buzzed about startup according to Mashable: It’s early in the game, but the frontrunner for “dark horse of the year” might just go to Grandstand. Ranked #2 at the time of this [...]

Posted in Digital Word of Mouth, Entrepreneurship, Experiential Marketing...

The GE Social Fridge Opens at #SXSW with 10 Foursquare Check-ins

This year at SXSW General Electric tapped iStrategyLabs to build a Social Machine that would excite and delight festival-goers. Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with [...]

Posted in Experiential Marketing, Our Work, Social App Dev

Ready for more? How about 366 days of more from Embassy Suites Hotels?

Who wants a free room in any of the 200+ Embassy Suites Hotels around the world? All of you do. We thought so. How about a free hotel room to give to one of your friends too? Yeah…this is getting good. We’ve been working on a social sweepstakes with our friends at Embassy Suites Hotels [...]

Posted in Digital Word of Mouth, Our Work, Social App Dev, Social Media Marketing

Announcing Social Machines: Physical Objects + Social Data

A few months back we experimented with the combination of a bit of python script, an Arduino board, and the FourSquare API to create a way to open a locked box via a simple check-in on Foursquare. Our excitement and interest in combining physical and social continued as we began working with Ford during DCWEEK [...]

Posted in Experiential Marketing, Social App Dev

Honest Cities: A Tasty Social Experiment Unlike Any You’ve Seen

When the much loved organic beverage company Honest Tea asked us what we could do to bring their Honest Cities experiment to the social web we saw a world of opportunity. Actually…we saw a map…of the good ol’ US-of-A. The details of what is one of the most intricate social experiential campaigns we have been [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...