Category Archives: Social Media Marketing

Infographic: What Do College Students Like on Facebook?

While the average college student may be fueled by energy drinks, pizza, gadgets, and partying — which brands do they actually prefer?  As a follow up to our last Facebook analytics post, we did some digging into what the 4 million+ college students on Facebook “Like” across various categories.  Better yet, as brands pour more [...]

Posted in Content Creation, Digital Word of Mouth, Interactive Strategy...

Pinkberry Swirls into DC

In the heart of DC’s Golden Triangle, at 1213 Connecticut Ave., Pinkberry opened its door for a Grand Opening Party on Cinco de Mayo. Thousands of fans patiently awaited Pinkberry’s arrival and gathered to stand in line for more than 2 hours to grab their free fro-yo. We hosted a VIP party @ Current Sushi with Pinkberry, CEO, [...]

Posted in Brand Strategy, Buzz Monitoring, Content Creation, Digital Word of Mouth...

Sweetlife Festival Video Reports

There’s so much to recap for Sweetlife Festival 2011 – but this post provides just a few quick videos so you can get a sense for the 15,000 person grand experience that just went down. A huge congrats is due to the Sweetgreen team for putting their chips on the table, taking a big risk, [...]

Posted in Community Development, Content Creation, Digital Word of Mouth...

The Sweetlife Festival: Social Experience Design for One Sweet Show

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...

FaceBowl: A Trash Talking Social Ads Battle

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...